In-Demand Head of marketing, bell & bone Jobs in Melbourne, Vic

Head of Marketing, Bell & Bone
Pony Express —Melbourne VIC
- $150,000 - $180,000 a year
- Full-time
- Management
- Leadership
Quick Apply
6d
Creative & Performance Strategist, Bell & Bone
Pony Express —Melbourne VIC
- $110,000 - $130,000 a year
- Full-time
- Research
- Scripting
Quick Apply
6d
Head of Marketing and Communications
State Library of Victoria —Melbourne VIC
- $166,939 - $191,084 a year
- Full-time
- Leadership
- Communication skills
- Marketing
3d
Head of Product Marketing, AB Proposition (12 month FTC)
Xero —Hawthorn VIC
- Full-time
- Hybrid work
- Leadership
- Communication skills
- Marketing
3d
Head of Marketing
Melbourne Symphony Orchestra —Melbourne VIC
- CRM software
- Sales
- Presentation skills
Head of Product and Design
Kmart —Chadstone VIC
- AI
- Leadership
- Parental leave
10d
Head of Technology Strategy & Business Management
Avant —Melbourne VIC
- Full-time
- Financial services
- Budgeting
- Communication skills
3d
Head of Corporate Affairs - Associate Director
EY —Melbourne VIC
- Management
- Recruiting
- Leadership
- Parental leave
11d
Head of Digital
Online Education Services —Cremorne VIC
- Full-time
- Hybrid work
- AI
- Leadership
- Marketing
- Health insurance
- Parental leave
Quick Apply
13d
Content Creator, Bell & Bone
Pony Express —Melbourne VIC
- $70,000 - $75,000 a year
- Full-time
Quick Apply
6d
Team Assistant, Bell & Bone
Pony Express —Melbourne VIC
- $70,000 - $80,000 a year
- Full-time
- Customer service
- Administrative experience
- Communication skills
Quick Apply
3d
Head of Marketing
Triskele Labs —Melbourne VIC
- Full-time
- Hybrid work
- AI
- Leadership
- Marketing
Quick Apply
Marketing Lead
Aussie Broadband —Melbourne VIC
- Full-time
- Sales
- Leadership
- Annual leave
- Parental leave
Marketing Manager
APM Group —Melbourne VIC
- Contract
- Microsoft Office
- Presentation skills
- Communication skills
Quick Apply
Marketing Coordinator
Aussie Broadband —Melbourne VIC
- Full-time
- Marketing
- Communication skills
- Marketing
- Annual leave
- Parental leave
Head of Sales
Zeller —Melbourne VIC
- Full-time
- Sales
- Office
- Analysis skills
- Parental leave
Marketing and Event Specialist
Fancy Hank's | Good Heavens | Springrock —Melbourne VIC
- $80,000 a year
- Full-time
- Sales
- Research
- Bachelor's degree
Quick Apply
Head of Engineering
Prophet Tech Pty Ltd —Melbourne VIC
- Full-time
- AI
Head of Product Development - Product Architecture
Origin Energy —Melbourne VIC
- Full-time
- Product management
- Financial services
- Leadership
Senior Brand Designer (Up)
Up —Melbourne VIC
- $125,000 - $145,000 a year
- Hybrid work
- AI
- Communication skills
- Employee assistance program
3d

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Head of Marketing, Bell & Bone

Pony Express -
Melbourne VIC

Quick Apply

Job Details

Full-time
$150,000 - $180,000 a year
6 days ago

Qualifications

Management
Shopify
Product development
Leadership

Full Job Description

Lead, grow and mentor a team
Launch a new brand
Bold, challenger positioning

Location: Melbourne, VIC.
Hybrid: Monday, Tuesday, and Thursday in the office, Wednesday and Friday from home.
Reports to: Founder & CEO

Company

Bell & Bone is a premium Australian pet dental and everyday pet care brand. The brand turns preventive health into a daily ritual that owners and pets look forward to. It is founder-led, Australian-made, and meat-first, positioned between treat and health, elevated and accessible, preventative and warm.

The business has over 700 stockists, national distribution through major pet speciality retailers, thousands of five-star reviews, a named vet credibility anchor, and eight years of product development behind the range. The online store is the largest single revenue stream. The next phase includes scaling paid social, supporting new brand launches, growing the cat business, and building toward international expansion.

Context

Bell & Bone has reached the point where marketing needs dedicated senior leadership. The founder currently leads marketing strategy, team direction, and commercial growth, alongside product development and new brand strategy. The plan is for her focus to shift to product development, new brand strategy, and the business's longer-term direction.

This role leads the day-to-day marketing operation. The core purpose is to own and grow the online channel, build the marketing operating rhythm, lift the creative standard, and give the founder confidence to focus on where the business is going. The online store is the largest revenue stream, so this role suits a commercial leader who understands Shopify, customer behaviour, CRM, conversion, retention, and performance across the full funnel. The role also supports major brand and product initiatives, including a new brand launch, new product development, new distribution, and a bigger marketing calendar.

Key responsibilities

Own the full online revenue strategy across Shopify, Meta, Google, and Klaviyo, for both dogs and cats.
Carry accountability for blended CPA across all paid channels. Execution sits with the Creative & Performance Strategist for Meta and TikTok, and the Performance & Analytics Executive for Google.
Lead CRM and lifecycle marketing strategy and orchestration.
Set creative direction for paid and organic media, including briefing, reviewing, and maintaining the standard.
Plan go-to-market for new product launches and the new brand launch.
Lead and develop the marketing team.
Drive Shopify performance by optimising conversion rates, merchandising, bundle strategy, and UX.
Report to the founder each week with specific findings and recommended actions.

Must-have criteria

Challenger brand background, having worked in a brand that competed against larger, more established players.
Brand and product launch experience, including hype campaigns, new product launches, and sustaining growth after launch.
Has owned a revenue or commercial number with accountability for the result.
Consumer products, FMCG, or retail background.
Brand strategy and creative leadership.
Lifecycle marketing and CRM.
Founder-led or growth-stage business experience.
Direct people management, with a track record of developing individuals over time.

Quick Apply

Refine Your Search

head of marketing, bell & bone jobs in melbourne, vic

Head of Marketing, Bell & Bone

Creative & Performance Strategist, Bell & Bone

Head of Marketing and Communications

Head of Product Marketing, AB Proposition (12 month FTC)

Head of Marketing

Head of Product and Design

Head of Technology Strategy & Business Management

Head of Corporate Affairs - Associate Director

Head of Digital

Content Creator, Bell & Bone

Team Assistant, Bell & Bone

Head of Marketing

Marketing Lead

Marketing Manager

Marketing Coordinator

Head of Sales

Marketing and Event Specialist

Head of Engineering

Head of Product Development - Product Architecture

Senior Brand Designer (Up)

I want to receive the latest job alert for head of marketing, bell & bone in melbourne, vic

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