About Us:
King International is a pioneering leader in the premium plant-based food sector, proudly crafting sustainable, non-GMO soy-based products using Australian-grown soybeans. With over 35 years of innovation, we continue to deliver nutritious, allergen-friendly products including dairy-free yogurts, tofu, cream cheeses, dips, and other plant-based offerings to customers across Australia and international markets.
As we continue to expand our domestic and export footprint, we are seeking an agile, commercially minded, and purpose-driven Marketing Specialist to join our growing team. This pivotal role reports directly to the Executive Business Manager and offers the opportunity to make a tangible impact in a fast-paced, values-driven organisation with strong growth ambitions across retail, export, and cross-border channels.
Key Responsibilities:
Strategic Marketing & Brand Development
- Develop and implement 360° marketing strategies aligned with company objectives across digital, retail, foodservice, export, and cross-border e-commerce channels.
- Lead seasonal, product-specific, and market-specific campaigns, ensuring compelling brand storytelling, clear value propositions, and consistent messaging across all consumer and trade touchpoints.
- Partner with product development, export, commercial, and sales teams to deliver effective go-to-market plans for new product launches, new market entry, and key account activation.
- Support brand positioning across domestic and international markets, ensuring messaging is culturally relevant, commercially effective, and aligned with King International’s premium plant-based proposition.
Digital, E-Commerce & Contractor Oversight
- Manage and guide external digital marketing contractors to deliver strong outcomes across SEO, SEM, paid advertising, social media, content creation, and campaign optimisation.
- Support cross-border e-commerce initiatives, including platform content, online product listings, digital promotions, marketplace campaigns, and brand visibility across export markets.
- Assist with the development and optimisation of e-commerce assets, including product descriptions, digital banners, lifestyle imagery, campaign copy, and translated or localised content where required.
- Supervise field marketing execution by merchandising contractors to ensure strong in-store brand visibility, retail compliance, and effective point-of-sale activation.
- Evaluate the performance of outsourced partners to ensure marketing investment delivers cost-effective, measurable, and high-impact outcomes.
Customer, Trade & Export Engagement
- Own and manage the CRM system, maintaining accurate customer records, tracking customer journey touchpoints, and supporting B2B engagement, lead nurturing, and account development.
- Coordinate trade show marketing, export promotions, product sampling, customer presentations, and POS materials in collaboration with export and sales teams.
- Lead the preparation of sales decks, brochures, brand kits, product catalogues, and customer presentations for domestic retailers, distributors, foodservice customers, and international buyers.
- Support communication with export partners, distributors, agencies, and key stakeholders across international markets.
- Assist with multilingual marketing materials, product presentations, and market-specific content to support export growth and cross-cultural customer engagement.
Performance, Insights & Market Intelligence
- Analyse campaign metrics and prepare monthly marketing performance reports with clear insights, recommendations, and improvement opportunities.
- Conduct competitor, consumer, retail, and export market analysis to identify emerging trends, category opportunities, pricing insights, and customer behaviour.
- Monitor digital, social, retail, and cross-border e-commerce performance to support continuous improvement and commercial decision-making.
- Ensure adherence to brand guidelines and deliver consistency across all marketing, sales, export, and customer-facing touchpoints.
What You’ll Bring:
- Minimum 2 years’ experience in a Marketing Specialist, Marketing Coordinator, or similar role, preferably within FMCG, health food, plant-based food, retail, export, or consumer goods industries.
- Proven experience in digital marketing strategy, campaign execution, content planning, and contractor or vendor management.
- Hands-on experience with CRM systems, B2B customer engagement, and customer database management.
- Experience in cross-border e-commerce, online marketplace marketing, export-focused digital campaigns, or international digital trade platforms is highly desirable.
- Strong written communication and copywriting skills, with the ability to develop compelling content for both consumer and trade audiences.
- Linguistic capability in Mandarin, Cantonese, or another relevant export-market language is highly regarded, particularly for supporting international marketing, distributor communication, cross-border e-commerce content, and market localisation.
- Strong project management skills with the ability to coordinate multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment.
- Graphic design capability using Adobe Creative Suite, Canva, WPS, or similar platforms is desirable but not essential.
- A genuine interest in sustainability, wellness, plant-based food innovation, and international market growth is highly regarded.
What We Offer:
- The opportunity to work closely with a senior leadership team in a high-impact, agile business environment.
- A hands-on role where your contribution will directly support brand growth, retail activation, export expansion, and international market development.
- The opportunity to be part of a purpose-driven company committed to sustainability, innovation, quality, and healthier food solutions.
- Exposure to domestic retail, export markets, trade shows, digital marketing, and cross-border e-commerce initiatives.
- Competitive remuneration aligned with your experience, capability, and contribution.
Ready to Make Your Mark in Plant-Based Food Innovation?
Apply now with your CV and cover letter outlining why you are the right fit for King International and how your marketing, digital, linguistic, and cross-border e-commerce experience can support our next stage of growth.
Job Type: Full-time
Pay: $68,500.00 – $80,000.00 per year
Application Question(s):
- What languages are you professionally proficient in, including English, Mandarin, Cantonese, or any other languages relevant to export markets? Please specify your level of speaking, reading, and writing proficiency for each language.
Education:
- Bachelor Degree (Required)
Experience:
- Marketing: 2 years (Required)
Work Authorisation:
Work Location: In person
