Marketing & Communications
AUNZ Integrated Marketing Communications Manager - Marketing
Location
:
Sydney
Employment Type
:
Regular
Job Code
:
A158662B
Responsibilities
About the Team
TikTok's Business Marketing Team work with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, design & production of TikTok for Business, helping bring brands to life on our platform.
Responsibilities
1. B2B Marketing Strategy Development
- Develop and execute B2B marketing communication strategy to inspire and influence AUNZ clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and 3P industry associations.
- Become a key driver in AUNZ new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: Media agencies, Event agency vendors, and product partnerships etc.
2. Project Management and Optmisation
- End-to-end drive and execute integrated marketing campaigns across AUNZ including tentpole events, 3P Partnerships, New client acquisition scaled education including workshops and webinars, partner upskilling, email marketing, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, creative, operation departments and more.
- Manage regular reporting on AUNZ business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR) in partnership with Head of Business Marketing AUNZ and regional teams.
- Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilisation.
- Drill into the performance and insights of marketing channels, especially events metrics and new client acquisition efforts to track and draw actionable insights and best practices for AUNZ and regional teams.
- Partner closely with (CNOB (China Outbound Business), APAC (Asia Pacific), LATAM (Latin America), and METAP (Middle East, Turkey, Africa, and Pakistan) hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.
Qualifications
Minimum Qualifications:
- 5 years of professional experience in marketing, communications, consulting or business strategy
- Strong understanding of B2B and B2C landscape in AUNZ advertising.
- A team player and collaborator, strong relationship-building and leadership skills.
- Strong communication skills, particularly implemented in a cross-functional team with regional collaboration required with internal and external stakeholders at all levels.
- Ability to apply a structured framework on marketing initiatives, planning and reporting
- Ability to travel interstate for B2B marketing events.
Preferred Qualifications:
- Good understanding and appreciation of international business, landscapes, and culture.
- Proven experience in media, advertising or technology industries preferred.
- Experience developing content for Sales/Product teams for a B2B advertising Audience.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, is highly preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
