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Cellar Door & Wine Club Manager

St. Maur Estate
Exeter NSW

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Job Details

Casual

Qualifications

Microsoft Word
Microsoft Excel
Microsoft Outlook
RSA
Administrative experience
Driver Licence
Computer skills
Restaurant experience
Communication skills
Office experience

Full Job Description

Working in a fast-paced Cellar Door, your role will be to engage with diverse clientele, conduct wine tastings, and generate memberships and sales for St Maur Wines as well as managing the wine club. The responsibilities of the role include:

Cellar Door Management

Point of contact and “the face” of cellar door operations
Daily oversight of cellar door operations: open/close of premise
Facilitate and conduct wine tastings for customers
Maintain sound knowledge of company and actively promote the sale of the company’s wine products and promotional materials
Maximise sales opportunities by upselling wine aiming to increase customer expenditure
Have a sound knowledge on usage of till and EFTPOS facilities
Maintaining and building wine sales via both direct cellar door and membership
Create a memorable experience by greeting all visitors and pouring wines for tasting

Wine Club Management: A combination of customer service and sales

Maintain and grow the wine club membership program through registration, sales and promotions
Interface with wine club members and consumers in a timely, courteous, and upbeat manner. Assist with their wine selection
- Educate members on any new releases
- Update members about the on-goings in the winery
Build and maintain constant relationships with wine club members
Plan, execute and attend on-site monthly events for current and potential wine club members
- Organizing and coordinate casual staff for floor and kitchen –> ensuring impeccable service is provided to the guests
- Maintain guest list and any dietary requirements
Develop and execute strategic plans to increase sales and profits of our Wine Club
- Promoting private dining room to members for personal usage or private events
- Aiming to sign up corporate members to use the space for executive dinners, team exercise thereby increasing wine club memberships
Plan and execute monthly club shipments accurately, and timely
Retain existing club members through customer engagement, consistent follow-up and outstanding customer service

Marketing

Maintain and increase social media presence with constant posting on Instagram, Facebook
Writing monthly blogs
Grow wine club membership through creative marketing events and marketing programs
Create materials related to wine club, including welcome packets, tasting notes, emails, event invitations, and scheduling and delivery notices
Development of brand awareness and online reputation
Maintain and constantly update website
- Increase site visitation with SEO and engaging content
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

Wholesale Customers

Service and maintaining existing wholesale customers in the Southern Highlands
Regularly check on stock levels of customers and offer delivery
Develop brand awareness and business through identifying new potential customers
Grow current database through on-premise and off-premise clients
Continue to meet and exceed monthly sales targets
Executing brand plans, educating customers on key features and benefits whilst completing weekly call plans and providing feedback to management
Organize in-store tastings to promote product and brand awareness

Office Admin

Deal with correspondence and phone enquiries and process, prepare and despatch phone/email orders
Wine stock management including monthly stocktake and reporting
Preparing weekly, monthly, half yearly and end of year reports
Work quickly and diligently to coordinate setup, service and pack down
Manage, effectively communicate to, train, coordinate and motivate the cellar door team

KEY SKILLS & REQUIREMENTS

Possession of Responsible Service of Alcohol (RSA)
Current Drivers Licence and own transport
Passionate about wine and with an intermediate knowledge of wines
Outstanding/excellent communication skills and a high level of attention to detail
The ability to build rapport with our customers
Strong administrative skills
Strong computer skills, notably Office Suite (Word, Excel, Outlook)
Self-motivated team player who is engaging and possesses exceptional organizational skills
Previous supervisory and/or events experience in cellar door restaurants, function centres, corporate environments, fine dining restaurants or 5-star hotels
Demonstrate strong work ethic and customer service focussed
Must live in or be willing to relocate to the Southern Highlands

Please send a copy of your resume and write us a cover letter that demonstrates how your experience and skills suit this role and why you would make a great addition to our team.

Send your application to [email protected]

Apply Now

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Cellar Door & Wine Club Manager

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