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Paid Media & Performance Specialist Role

Lupo Digital
Sydney NSW

Apply Now

Job Details

Full-time

Benefits

Annual leave

Qualifications

Google AdWords Certification
Sales
Slack
Lead generation
Marketing management
Analysis skills
HubSpot
Google Ads
AI
Figma
Communication skills
Marketing

Full Job Description

We look after our team, we put people first.

Lupo Digital fosters a vibrant and awesome culture ... just ask any of our passionate team members and customers.

Paid Media & Performance Specialist Role Overview

The full-time Paid Media & Performance Specialist is a pivotal role at Lupo Digital, contributing to and shaping the future of digital advertising within a Human-led, AI-first marketing environment.

You will be responsible for designing, launching, and optimising paid media campaigns end-to-end setting up ad strategies, creative, copy, and landing pages, while fully leveraging in-platform AI, automation, advanced bidding strategies, conversion tracking, ad scheduling, video advertising, and offer management.

With a data-driven mindset and passion for strategic campaign creation, you will focus on:

Campaign strategy, planning, execution, and ongoing optimisation.
Driving qualified traffic and generating high-quality leads.
Analysing and reporting on campaign performance with actionable insights.
Ensuring all paid media efforts are tightly aligned with client revenue growth goals and success metrics.

This role directly supports Lupo’s Human-led AI-first digital transition, enhancing Lupo’s ability to scale customer acquisition, drive measurable growth, and lead innovation in an AI-first, HubSpot-centered digital landscape.

Key Responsibilities

Strategy Development

Develop, execute, and refine multi-channel paid media strategies (Google Ads, LinkedIn Ads, Meta Ads, TikTok, etc.).
BOFU content funnel approach.
Create performance-based plans aligned with the buyer journey and persona pain points.

Campaign Management

Set up, manage, and optimise paid media campaigns, ensuring daily, weekly, and monthly KPIs are met or exceeded.
Manage campaign elements, including:
- Ad Creation: Designing and writing compelling ads for various platforms.
- Keyword Research & Targeting: Identifying relevant keywords and using targeting options to reach the right audience across paid media channels, in collaboration with SEO and Content Strategy teams.
- Bid Management & Budgeting: Optimising bids and managing budgets to maximise ROI.
Implement continuous A/B testing of creative, copy, audiences, and landing pages.

Performance Analysis

Regularly track, report, and deliver actionable insights on all active paid media campaigns.
Leverage data-driven decision-making to improve campaign performance continuously.

Collaboration

Work closely with internal Strategy, Content, and Development teams to ensure cross-channel alignment.
Support SEO and content strategy initiatives with complementary paid media campaigns.
Assist Sales teams by creating strategic retargeting campaigns aligned to customer journeys.

Client-Facing Support

Join selected client meetings to present campaign performance, share optimisation strategies, and contribute to broader digital planning.

Tools & Platforms

You will operate within Lupo’s technology ecosystem, including:

HubSpot (Marketing Hub, CRM, Reporting)
Google Ads (Search, Display, Video)
Meta Ads Manager (Facebook, Instagram)
LinkedIn Campaign Manager
TikTok Ads Manager (where applicable)
ClickUp (for project management and documentation)
Figma (for visual collaboration and campaign architecture)
ChatGPT and Gamma AI (for ideation, content, and automation support)
Slack, Fathom, Zoom, Google Chat & Meet (for communications)

Key Metrics (KPIs)

Performance success will be evaluated against:

Lead Volume Metrics:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Lead Quality Scores
Conversion Metrics:
- Landing Page Conversion Rates
- Click-Through Rates (CTR)
- Impression Share and Audience Reach
- Contribution to Sales-Qualified Leads (SQLs)
Campaign Financial Metrics:
- Campaign ROI per channel

Ideal Candidate Profile

Experience: 3–5+ years of hands-on Paid Media experience, ideally within a digital agency environment.
Personal Skills: Exceptional analytical ability, creative thinking, and strong communication skills.
Technical Skills:
- Deep proficiency in Lupo’s tech stack
- Strong hands-on experience with Facebook and Instagram tools (e.g., Ads Manager, Business Manager, Audience Insights, Facebook Analytics, Facebook Pixel, HubSpot Pixel setup).
Certifications: Google Ads, Meta Blueprint, and/or HubSpot Marketing certifications preferred.
Mindset: Proactive, agile, data-driven, highly collaborative.
Values Alignment: Committed to Lupo’s core values – Integrity, Customer Success, Innovation, Attention to Detail, and Craft Mastery.

Placement within Lupo Digital

Reports to: Account Managers and Operations Manager.
Collaborates with: Strategy Department, Marketing Team, Production Team, Content/Creative Design Team, and Technical Development Team.

The Kind of Clients We Work With

We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.

Next Step

You will be expected to:

Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role

Application Process

Resume review

Video screening interview (additional meetings may be required)

Case study review and practical exercise

Final interview

Reference checking

Benefits and Perks:

Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people

How to Apply

If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.

Let's make magic together!

About Lupo Digital

Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.

We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).

We specialise in:

Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation

Apply Now

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