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CEA Sales Manager (Sany, Atlas Copco, DitchWitch & Dynapac)

CEA -
Perth Airport WA

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Job Details

Permanent | Full-time

Benefits

Company car
Employee assistance program
Employee discount
Insurance services

Qualifications

Management
Sales
Communication skills
Marketing

Full Job Description

Posted: 26/05/2026

Closing Date: 26/06/2026

Job Type: Permanent - Full Time

Location: Perth Airport

Job Category: Business Development and Sales

About Us

CEA is the leading distributor for world-renowned capital equipment brands SANY, Atlas Copco, Ditch Witch and Dynapac.

Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.

Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.

PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.

Job Description

About the role

We are seeking an experienced Sales Manager to lead, plan, coordinate, and oversee all aspects of sales operations across Western Australia. Reporting to the Western Region EGM, this role is responsible for implementing strategic sales initiatives to achieve annual growth and profitability targets, ensuring alignment with the company’s goals, objectives, and policies.

The role has oversight of four globally recognised brands: SANY, Atlas Copco, Ditch Witch, and Dynapac.

What you’ll do

Foster a unified team culture within the branch, driving accountability and strong leadership
Lead, support and manage the local sales team to achieve results
Prepare operating forecasts to achieve KPIs
Undertake resource planning to support sales activity and growth
Achieve revenue and profitability targets set by the Western Region EGM
Maximise returns from key industry sector accounts
Develop business plans for each industry sector
Execute targeted action plans to effectively penetrate new and existing markets
Establish, implement, and communicate standard operating procedures
Manage budget forecasts aligned with national account strategies
Present plans, budgets, and forecasts to the WA General Manager
Report on KPI performance and provide regular updates
Monitor commercial performance in line with budgets and KPIs
Maintain effective collaboration with the Western Region EGM, Product Managers and Territory Managers

What you’ll bring

Proven ability to manage and motivate personnel, with a strong customer service focus.
Excellent people management, communication, and presentation skills.
Ability to understand and interpret financial statements with a strong commercial background.
Demonstrated success growing a business and being accountable for performance target achievements.
Proven ability in strategic planning and marketing initiatives

Desired Skills and Experience

What We Offer:

An attractive remuneration package based on your experience
Company vehicle.
Incentives scheme.
Ongoing training, product support and career development opportunities
Supportive, friendly team culture
Employee recognition programs celebrating service and performance
Access to Employee Assistance Program (EAP) for you and your family
Stable, long-term career in a strong and expanding industry
Employee discounts through Maxxia and Samsung
Novated leasing options
Discounted health insurance through HBF

Apply Now

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