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Brand Home Manager, St Hugo Grant Burge

Vinarchy
Rowland Flat SA

Apply Now

Job Details

Benefits

Parental leave
Employee assistance program
Employee discount

Qualifications

Hospitality
Host/hostess experience
POS
Leadership
Marketing

Full Job Description

Date: 11 Jun 2026

Location: Rowland Flat St Hugo, SA, Australia

Job Function: Sales and Marketing

Employment Type:

Enrich Your Everyday

Vinarchy - Redefining wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.

Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.

Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

About this Opportunity

Vinarchy is redefining wine as a newly formed global wine company, bringing together the heritage and scale of Accolade Wines and Pernod Ricard Winemakers. Our Brand Homes play a critical role in bringing our premium brands to life, delivering world class experiences that drive advocacy, loyalty and long term value.

We are seeking a Brand Home Manager – St Hugo + Grant Burge to lead our flagship Hugo+Burge Brand Home in the Barossa. This is a senior leadership role within our Brand Homes business, responsible for the strategic, commercial and operational performance of one of Vinarchy’s most important consumer destinations.

About the Role

Reporting to the Precinct Manager – Barossa, the Brand Home Manager is accountable for the end to end performance of the St Hugo + Grant Burge Brand Home, leading both Front of House and Back of House (Kitchen) operations.

This role is responsible for delivering a premium wine and dining experience that reflects the heritage, quality and positioning of both brands, while driving strong commercial outcomes and acting as a benchmark for excellence across the Brand Home portfolio.

Key Responsibilities Include

Commercial & Financial Leadership

Full ownership of the Hugo‑Burge P&L, delivering revenue, margin and profit targets

Development and execution of annual budgets, forecasts and trading plans

Accountability for key financial KPIs including revenue, conversion, average transaction value, cost of goods, payroll, SG&A and profitability

Identification of commercial opportunities and risks, driving continuous improvement and corrective actions

Operational Leadership

Lead operational strategies to increase conversion from tasting to purchase and grow spend per visitor across the tasting room and restaurant

Ensure robust stock management, inventory control and POS governance

Maintain compliance with all HSE, audit and regulatory requirements, embedding a strong safety and accountability culture

Brand Experience & Leadership

Act as a brand custodian for St Hugo and Grant Burge, ensuring every consumer touchpoint reflects premium positioning and storytelling

Build, lead and inspire a high‑performing, engaged team, with clear coaching, performance management and succession planning

Partner with Marketing, Tourism and Commercial teams to activate brand strategy through campaigns, PR moments and visitation programmes

Lead VIP, trade and media hosting as a senior brand ambassador

Capture customer data and drive member acquisition in line with the Distinction Wines strategy

Kitchen & Dining

Provide strategic leadership of the kitchen and dining offer in partnership with the Executive Chef

Conduct regular performance reviews against KPIs, guest feedback and quality standards

Ensure food and wine offerings remain contemporary, premium and wine‑led

Maintain and grow food, wine and service ratings across key industry platforms, positioning Hugo‑Burge as a leading Barossa destination

Additional Requirements

Availability to work across a 7 day roster, including evenings and events

Ability to cover the Precinct Manager role during planned or unplanned absences

Occasional domestic travel and out of hours work as required

Experience and Capability

To be successful in this role, you will bring:

Proven senior leadership experience in premium hospitality, wine tourism or luxury brand environments
Strong commercial acumen, with demonstrated P&L ownership and delivery of revenue and profit targets
Experience leading large, multi‑disciplinary teams across FOH, BOH and operations
Deep understanding of premium service standards, guest experience and brand storytelling
Strong capability in conversion, visitation, member growth and customer lifetime value
Confidence partnering cross‑functionally with Marketing, Commercial and Tourism teams
Experience hosting VIPs, trade and media at a senior level
A passion for wine, food and premium brand experiences

Behaviours

At Vinarchy, how we work matters. In this role, you will demonstrate:

Ownership and accountability for results, standards and team performance
A strong customer‑first mindset, delivering memorable, premium experiences
Inspirational leadership, building capability, engagement and future leaders
Commercial curiosity, continually seeking opportunities to improve performance
Collaboration across teams and functions to deliver shared outcomes
Alignment to Vinarchy values: Grow Together, Integrity in Every Drop, Own Our Impact, Simplify to Amplify

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You’ll also have access to:

Staff wine allowance and access to unique wine specials
Paid Parental Leave
Access to an extensive online learning library
Employee Assistance Program
Exclusive employee discounts with national retailers

APPLY TODAY!

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening.

If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.

Our Company Values

Grow Together
Integrity In Every Drop
Own Our Impact
Simplify To Amplify

Apply Now

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creative jobs in sa

Brand Home Manager, St Hugo Grant Burge

Alpha-H E-commerce Specialist | Performance & Digital Marketing | New Headcount

Casual Mental Health Nurses (RN) Advertising Campaign 2025 to 2026