Commercial & Financial Leadership
Full ownership of the Hugo‑Burge P&L, delivering revenue, margin and profit targets
Development and execution of annual budgets, forecasts and trading plans
Accountability for key financial KPIs including revenue, conversion, average transaction value, cost of goods, payroll, SG&A and profitability
Identification of commercial opportunities and risks, driving continuous improvement and corrective actions
Operational Leadership
Lead operational strategies to increase conversion from tasting to purchase and grow spend per visitor across the tasting room and restaurant
Ensure robust stock management, inventory control and POS governance
Maintain compliance with all HSE, audit and regulatory requirements, embedding a strong safety and accountability culture
Brand Experience & Leadership
Act as a brand custodian for St Hugo and Grant Burge, ensuring every consumer touchpoint reflects premium positioning and storytelling
Build, lead and inspire a high‑performing, engaged team, with clear coaching, performance management and succession planning
Partner with Marketing, Tourism and Commercial teams to activate brand strategy through campaigns, PR moments and visitation programmes
Lead VIP, trade and media hosting as a senior brand ambassador
Capture customer data and drive member acquisition in line with the Distinction Wines strategy
Kitchen & Dining
Provide strategic leadership of the kitchen and dining offer in partnership with the Executive Chef
Conduct regular performance reviews against KPIs, guest feedback and quality standards
Ensure food and wine offerings remain contemporary, premium and wine‑led
Maintain and grow food, wine and service ratings across key industry platforms, positioning Hugo‑Burge as a leading Barossa destination
