Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.
We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.
Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.
Role Description
The Social Creative is responsible for developing ideas for paid social designed to capture attention, spark engagement, and drive real commercial outcomes.
You love: ideas, storytelling, making things happen. You hate: working slowly and being removed from the outcome of your work.
This role sits at the intersection of commercial and creativity, with a strong emphasis on ideas, hooks, messaging angles, and scripting. You don’t need to have prior experience in a creative role, but you do need curiosity, strong creative instincts, and the hunger to explore, test, and iterate.
If you’re eager to learn one of the most desirable skills in marketing today, have no shortage of creative ideas, and want to make a lot of work for one of Australia’s most iconic brands – we can teach you the rest.
Key Responsibilities
Generate ad concepts, hooks and fresh creative angles for paid social. In short ideas, ideas, ideas.
Write scripts, headlines and persuasive messaging frameworks for new creative variations and ongoing iterations to existing ads.
Turn briefs and insights into clear creative ideas, using audience behaviour and performance signals — while making sure our product USPs shine through.
Collaborate with Creative, Growth, Product and the wider Marketing teams.
Collaborate with the Creative Strategist to take a range of ideas and turn them into high-performing campaigns, documenting learnings along the way.
Stay on-top of the latest trending content, relevant customer experiences, product solutions, techniques, and platforms to inspire fresh creative ideas.
Write everything from UGC scripts, skits, to bigger social-first shoots, and even the occasional above-the-line piece.
Ideal background
1-2 years experience in copywriting, PR, media, or social.
Strong writing instincts with attention to detail.
Curiosity about advertising, persuasion and what makes content perform.
Interest in performance creative, testing and iteration (experience not required).
Creative thinker with a natural problem-solving mindset.
Comfortable working in a fast-moving, test-and-learn environment.
Strong organisational skills and ability to manage multiple tasks.
Clear communicator who enjoys collaboration and feedback.
Please Include in your application
Portfolio of ideas - spec work welcome, we want to see how you think!
Quick pitch: Pick one Koala product and give us 3 different ‘hook’ ideas for a 30-second ad. For your favourite hook, write a brief script or outline of how the ad would play out.
Note: We’re looking for thumb-stopping creativity, not high-production value. A bulleted list or a rough paragraph is perfect. We value a great idea over a polished deck.
Treehouse Perks and Privileges
Koala is only great when its employees are happy — and we’re one happy bunch!
Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)
Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.
Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.
All in all, the Koala Kommunity is a great place to hang out and belong to!
Koalities We Look For
At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)
There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.
To read more, check out our careers, LinkedIn, or the great work we do with Work180.
