Who Are We?
Are Media is Australia’s #1 women’s lifestyle network. We connect with 90% of Australian women, igniting intention through our brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew. With deep insights into what moves, inspires and excites women, we join commercial partners with audiences across print magazines, digital and social channels, TV, video, Australia’s biggest online communities, content commerce and immersive experiences. We create content Australians love across food, fashion, beauty, homes, entertainment, and lifestyle and through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
At Are Media, you'll be in the office four days a week, with one day to work from home.
About the role
The General Manager, Homes & Lifestyle is a pivotal leadership role, responsible for driving the growth, performance and future direction of Are Media’s Homes & Lifestyle content vertical. Spanning seven of Australia’s most iconic and trusted brands - The Australian Women’s Weekly, Better Homes and Gardens, Australian House & Garden, Country Style, Bounty Parents, Home Beautiful and Belle - this portfolio reaches millions of Australians and sits at the heart of the company’s success.
This is a dynamic, commercially focused role where you will lead a high-performing team to unlock new opportunities for growth across a diverse revenue mix, including circulation, subscriptions, advertising, and a rapidly expanding content commerce offering spanning affiliate and partnership channels. A key priority will be accelerating the growth of direct, owned audiences through data-led acquisition and retention strategies, strengthening first-party relationships that fuel both recurring revenue and long-term brand value.
With full accountability for the P&L, you will set the pace for sustainable growth, making smart investment decisions, championing innovation, and fostering strong cross-functional collaboration. You will play a critical role in evolving the portfolio, diversifying revenue streams, and building new commercial opportunities to ensure these market-leading brands continue to thrive in a rapidly changing media landscape.
What you'll do
Working closely with editorial, commercial, and audience teams, you will:
- Shape and deliver a bold content and revenue strategy across the Homes & Lifestyle portfolio, aligning brand, audience and commercial priorities
- Create and scale new revenue streams, from direct-to-consumer products and membership models to high-impact brand partnerships
- Champion digital innovation, accelerating audience growth through compelling subscription propositions, new content formats and platform expansion
- Build and lead a high-performing, cross-functional team of editors, producers and commercial specialists, fostering a culture of ambition, collaboration and excellence
- Take full ownership of the P&L, driving disciplined budget management and consistently delivering against revenue and margin targets
What we’re looking for
- A proven senior leader with experience in media, publishing or content-driven businesses, known for setting direction and delivering results
- Deep commercial capability, with a strong track record of building and scaling direct-to-consumer revenue streams, including subscriptions, memberships and digital products
- A growth mindset, with demonstrated success expanding audiences and driving revenue in a fast-paced, multi-platform environment
- Sharp financial acumen, with hands-on experience owning and optimising P&L performance
- An influential, collaborative leader who can align editorial and commercial teams to a shared vision and execute at scale
- A digital change-maker, experienced in transforming established brands through innovation, experimentation and continuous iteration
Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
