Job Description
Agency Department of Tourism and Hospitality Work unit Tourism NT, Domestic Marketing
Job title Consumer Marketing Manager Designation Senior Administrative Officer 1
Job type Full time Duration Ongoing commencing 02/11/2026
Salary $136,380 - $152,357 Location Darwin, Alice Springs
Position number 15282 RTF 355400 Closing 13/09/2026
Contact officer Nicky Potgieter, Director Domestic Marketing on 0411 542 980 or [email protected]
Monika Tonkin, Senior Global Director Marketing on 08 8999 3809 or [email protected]
About the agency www.tourismnt.com.au
Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=355400
APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR
TERTIARY QUALIFICATIONS.
Information for applicants – inclusion and diversity
The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates
people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or
job, please discuss this with the contact officer. For more information about applying for this position and the merit process, go
to the OCPE website.
Primary objective
In line with Tourism and Events NT marketing and communications strategy and through marketing campaigns, public relations,
content and social media programs, maximise awareness and consideration for the Northern Territory (NT) as a leisure travel
destination within Australia and New Zealand.
Key duties and responsibilities
1. Formulate and drive, through research, insights and market intelligence, the strategies for the Northern Territory’s domestic
and New Zealand consumer marketing activity.
2. Manage the development, delivery and reporting of Tourism NT’s integrated marketing campaigns and public relations
programs in the domestic and New Zealand markets, collaborating across the marketing division.
3. Manage marketing budgets for programs in collaboration with the director for domestic marketing.
4. Manage and lead a high functioning marketing team to meet organisational goals and KPI’s efficiently and effectively.
5. Manage and negotiate with external consultancies or suppliers to coordinate activity and monitor performance.
6. Facilitate domestic marketing reporting procedures, including the development and monitoring of systems that track and
measure team activities and effectiveness against campaign goals, objective and budget.
7. Actively communicate marketing strategies, activities and goals with key stakeholders including within the broader NT
government, with Regional Tourism Organisations and tourism operators.
8. Develop and maintain relationships within the marketing division, Tourism and Events NT, Department of Industry, Tourism
and Trade and broader Northern Territory and federal government departments to ensure integration of all activity to drive
visitation.
9. Support the director for domestic marketing as required.
Selection criteria
Essential
1. Extensive cross functional consumer marketing experience in a management role including budget responsibilities.
2. High level understanding of current consumer marketing and public relations strategy and practices to deliver against set goals
and objectives.
3. Strong conceptual and analytical skills with the ability to gather large amounts of information, effectively analyse and interpret
to deliver meaningful, strategic outcomes.
4. Demonstrated high level verbal and written communication skills including the ability to communicate effectively with people
of diverse cultures and at various levels.
5. Extensive project management experience including the management of consultancies and contractors and the ability to
influence for positive outcomes.
6. Experience in staff management and leadership, including supervision, performance monitoring, mentoring and motivation.
Desirable
1. Tertiary qualifications in tourism, communications, business, marketing, and/or other related discipline.
2. Knowledge and understanding of the Northern Territory tourism industry, including major players and relevant stakeholders,
or the ability to obtain such knowledge quickly.
