Work options: Hybrid
We deliver the best GIS solutions in the world, with the brightest minds on the map.
What are the issues that matter most to you? Climate change, national security, disaster response?
At Esri Australia you will work with people at the forefront of these issues, connect them with the best tech and solutions and get an inside look into the real-world challenges that shape our future.
We turn problems into opportunities, and that takes two things:
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The most powerful GIS technology and solutions.
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Driven, talented, and passionately curious people.
Here we connect them, and that’s how we achieve incredible things for communities, economies, and for your career.
About the Role
We’re looking for an SEO Specialist to lift how Boustead Geospatial is found across search engines and AI-driven discovery. In this role, you’ll turn search insight into action - optimising pages, sharpening content, and improving the web experience to grow qualified traffic and support conversion. It’s a great fit for someone hands-on, commercially minded, and ready to make a visible impact.
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Optimise website content using best practice in SEO, GEO and content design to improve discoverability, engagement and conversion.
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Review and uplift page structure, headings, metadata, internal linking and on-page copy to support search intent and user needs.
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Partner with the Integrated Communications team to adapt and refine content so it performs effectively in a web environment.
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Identify content improvement opportunities through analytics, search insights and performance data.
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Make recommendations to improve user journeys, page effectiveness and conversion pathways across the website.
Work with digital and technical stakeholders to help translate business and user needs into effective web outcomes.
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About You
You are a detail-oriented, digitally minded content professional with a passion for creating clear, effective, and high-performing web experiences. You combine strong writing capability with a practical understanding of SEO, GEO, and digital marketing, enabling you to create content that performs for both users and the business.
What we need from you:
- 4+ years in SEO, organic search optimisation, digital performance, or closely related digital roles with strong on-page SEO expertise (B2B/tech/agency experience is a bonus).
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Strong ability to write and optimise clear, effective, SEO-friendly web copy, including landing pages, headings, metadata, and calls to action
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Practical understanding of UX principles, usability, and information architecture, and how they influence SEO performance and on-page engagement.
- Strong understanding of SEO fundamentals, including keyword research, intent mapping, on-page optimisation, internal linking, and content architecture.
- Practical experience applying GEO/AEO techniques to improve performance in AI-assisted search.
- Hands-on experience with CMS platforms such as Drupal, WordPress, Contentstack, or Contentful.
- Experience with tools such as Google Search Console, GA4, analytics platforms, Hotjar, or similar to diagnose performance and prioritise improvements.
- Relevant tertiary qualifications in marketing, communications, digital media, journalism, or a related field. Relevant tertiary qualifications in marketing, communications, digital media, journalism, or a related field.
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Excellent written and verbal communication skills.
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Strong stakeholder skills and ability to work collaboratively.
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You must hold current permanent and full-time working rights in Australia.
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Attitude and behaviour align with Esri Australia’s core values.
Discover how our values shape our impact, your journey begins with one click here: Our people
No recruitment agencies please.
We are managing this recruitment process internally and will not accept unsolicited CVs or candidate introductions from agencies.
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