Marketing, Sales & Events
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Casual Position with Strong Potential to Become Permanent
Shailer Park, QLD | In-house Role
Biogenics is a family-owned Australian natural health business, home to a growing portfolio of brands and a contract manufacturing division.
Our Director has worked in the natural health industry for more than 50 years and has a genuine passion for developing innovative products. Together with his daughter, they have built a close-knit family business where team members are valued, supported and made to feel part of the family.
Our brands include:
- BioActiv Healthcare
- BioResearch
- My Detoxify
- Health Script
- Core Nutrients (to launch 2026)
We are now seeking a dynamic, commercially minded and experienced Marketing expert to lead the marketing direction of our brands and help take them to the next level.
You will work with a small, diverse and supportive in-house team while managing outsourced designers, developers, telemarketers and overseas support teams. You do not need to personally complete every marketing task, but you must know how to build your outsourced team; plan, delegate, review and ensure work is completed correctly, on time and in full.
This role will initially commence on a casual basis, with the intention of moving to a permanent position in the very near future for the right person.
About the Role
You will be responsible for managing the marketing activities of the entire company and its brands, with the assistance of outsourced teams.
This is a hands-on leadership role for someone who understands marketing strategy, sales growth, brand management and execution. You will be expected to identify opportunities, take ownership of initiatives and ensure marketing activities deliver measurable results.
The position offers a competitive base salary or hourly rate, with performance-based bonuses linked to sales growth, successful campaigns and marketing initiatives.
Key Responsibilities
Brand Management
Manage and develop the company’s core brands, ensuring each has a clear identity, target market, marketing plan and measurable growth objectives.
Maintain consistency across product messaging, websites, marketing materials, advertising and customer communications.
Marketing Strategy and Sales Growth
Develop and execute comprehensive marketing strategies aligned with the company’s sales and business goals.
Identify new opportunities to grow brand awareness, customer databases, practitioner engagement, retailer relationships and online sales.
Track campaign performance, sales results and return on marketing investment.
E-Commerce Management
Oversee and improve the company’s e-commerce presence across platforms including:
- BioActiv Healthcare
- My Detoxify
- Biogenics
- Amazon
- eBay
- Other relevant marketplaces and sales channels
Ensure customers receive a seamless online shopping experience and implement strategies to increase traffic, conversions, repeat purchases and average order value.
Digital Marketing
Manage and coordinate:
- SEO and SEM
- Email marketing
- Social media
- Paid digital advertising
- Customer database growth
- Influencer and industry partnerships
- Website content and promotions
- Lead generation and customer retention campaigns
You must be confident using, or quickly learning, platforms such as:
- GoHighLevel
- Klaviyo
- Mailchimp
- Brevo or similar email marketing platforms
- CRM and marketing automation systems
- E-commerce platforms and website content management systems
Experience building customer journeys, automations, database segments and email campaigns is highly desirable.
Webinars and Industry Events
Webinar experience is essential.
You will work with the Director, practitioners and industry professionals to plan, promote and deliver professional webinars throughout the year.
Responsibilities will include:
- Developing promotional plans and execure promotions
- Coordinating presenters and industry professionals
- Preparing presentation content with the Director
- Managing registrations and attendee communications
- Organising reminder and follow-up campaigns
- Repurposing webinar content for future marketing
Marketing Calendar and Project Management
Maintain a detailed marketing calendar covering:
- Product launches
- Monthly promotions
- Advertising deadlines
- Email campaigns
- Social media
- Webinars
- Trade shows
- Catalogues
- Newsletters
- Seasonal campaigns
- Website updates
You will be responsible for ensuring projects are completed on time, accurately and in full.
Outsourced Team Management
Manage and coordinate outsourced marketing support, including designers, website developers, digital marketers, content creators and overseas virtual assistants.
We currently work with a designer, and you will have the ability to expand this team for specific needs.
You must be able to:
- Prepare clear briefs
- Delegate tasks effectively
- Set deadlines and priorities
- Review work for quality and accuracy
- Manage multiple projects at once
- Hold outsourced providers accountable
You do not need to personally design every item, but you must understand good marketing, branding and design well enough to direct others and approve their work.
Design and Marketing Materials
Work with outsourced designers to create and maintain:
- Monthly specials
- Email newsletters
- Product labels
- Flyers
- Technical sheets
- Brochures
- Catalogues
- Website banners
- Social media content
- Sales and promotional materials
Strong Adobe Creative Cloud experience is an advantage. Alternatively, you must have experience managing organised and capable designers.
Internal Collaboration
Work closely with production, warehouse, administration, sales, practitioners and management to ensure:
- Price lists are current
- Catalogues are accurate
- Product information is up to date
- Campaign stock is available
- New products are launched effectively
- Websites and marketing materials remain accurate
- Promotions are communicated clearly across the business
Practitioner and Customer Support
Work with Praccy Support (20 hours per week) and Owner to assist with practitioner and customer enquiries through email, website responses and phone calls.
About You
We are looking for someone who is commercially minded, highly organised, resourceful and genuinely excited about growing brands.
You will ideally have:
- A bachelor’s degree or diploma in marketing, business, communications, design or a related field
- A minimum of three years’ practical marketing experience
- Previous experience managing brands, campaigns or marketing projects
- Demonstrated webinar planning and promotion experience
- Strong experience with email marketing, CRM systems and database growth
- Experience with GoHighLevel, Klaviyo, Mailchimp, Brevo or similar platforms
- Strong digital marketing and e-commerce knowledge
- Excellent written and spoken English
- Above-average communication and interpersonal skills
- Previous customer service experience
- Confidence speaking with customers, practitioners and business partners
- Strong organisational and project-management skills
- The ability to manage outsourced and overseas teams
- Excellent computer skills
- The ability to learn new platforms and software quickly
- A practical, hands-on and solution-focused attitude
- Strong attention to detail
- The ability to manage competing priorities and meet deadlines
You must be someone who is willing to research, learn and find solutions. When you do not know how to do something, you should be confident using available resources, including AI, online research, training materials and industry contacts, to work it out.
Why Join Biogenics?
- Join a friendly, small and diverse team (12 people)
- Become part of a growing Australian family business
- Manage and influence the direction of multiple natural health brands
- Work with experienced leaders in the natural health industry
- Receive support from outsourced designers and marketing teams
- Competitive base salary or hourly rate
- Performance bonuses linked to sales growth and successful initiatives
- Opportunity to move from casual to permanent employment
- Discounted vitamins, minerals and wellness products for you and your family
- Barista coffee every Friday
- Cake on your birthday
Important
This is an in-house role based at our Shailer Park premises.
No agencies, contractors or fully remote applicants, please.
Applicants must have the right to work in Australia and be available to work regularly from our office.
To apply, please submit your résumé and a brief cover letter outlining:
- Your relevant marketing experience
- Your experience managing brands or e-commerce platforms
- Your webinar experience
- The marketing platforms and CRM systems you have used
- An example of a campaign or initiative that contributed to sales growth
Job Types: Casual, Temp to perm
Pay: $31.00 – $35.00 per hour
Benefits:
- Employee discount
- Free food
- Professional development assistance
Application Question(s):
- Do you live nearby and have your own transport?
Work Authorisation:
Work Location: In person
