Date: 20 Jul 2026
Location:
Sydney, VIC, Australia
#job-location.job-location-inline { display: inline; }
Job Function: Sales and Marketing
Employment Type:
About Us
Vinarchy - Redefining wine.
Established in 2025 through the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings together two iconic wine businesses to create a bold, global wine company with ambition to lead the future of the category.
With end‑to‑end capability from grape to glass, Vinarchy operates across Australia, New Zealand, Europe, South Africa, the Americas and beyond. Our portfolio spans global leaders such as Jacob’s Creek, Hardys and Campo Viejo, alongside fast‑growing brands and emerging innovations shaping what’s next for wine.
One of our most exciting frontiers? Ready to Drink.
About the Role
The Channel Lead - RTD is a newly created, senior role with a clear mandate: build Vinarchy’s wine‑based RTD presence with Australia’s most influential retailers.
As Channel Lead - RTD, you'll own and develop Vinarchy’s RTD relationships with Coles and Endeavour Drinks Group, working directly with RTD buying and category teams to establish ranging, unlock growth and build long‑term commercial pipelines.
This role goes beyond traditional account management. It is category‑building, commercially complex and highly visible, with strong executive sponsorship and the opportunity to shape how RTD is approached within a wine‑led organisation.
If you have grown RTD or adjacent beverage categories with major retailers - in Australia or internationally - and are excited by the challenge of building something from the ground up, this role offers rare scope and influence.
You'll be responsible for:
RTD Customer Leadership
Own senior RTD buyer relationships at Coles and Endeavour Drinks Group
Lead all commercial negotiations across ranging, pricing, promotions, space and activation
Translate Vinarchy’s RTD ambition into sustainable distribution, share and profitability outcomes
Category & Growth Development
Identify and unlock RTD growth opportunities through range expansion, new formats and innovation
Develop and deliver customer‑specific RTD plans aligned to Joint Business Plans
Partner with Marketing and Category teams to turn shopper and consumer insight into compelling RTD propositions
Execution & Cross‑Functional Influence
Work closely with Supply Chain to ensure availability, forecasting accuracy and launch execution
Partner with Innovation teams to shape and land the RTD pipeline with retailers
Collaborate with Finance / RGM on pricing architecture, margin delivery and promotional ROI
Own RTD performance reporting and provide clear, commercial recommendations
Leadership, Visibility & Governance
Act as the RTD subject‑matter lead internally, educating and influencing senior stakeholders
Deliver against agreed revenue, volume, share and profitability targets
Maintain strong commercial governance and alignment with Vinarchy sales standards
Your Knowledge and Skills
You are a senior, commercially astute account leader with a track record of driving growth in RTD..
You likely bring:
Proven experience managing national retail customers (Coles, Endeavour and/or overseas equivalents)
Recent experience in ANZ RTD space
Demonstrated success building or expanding a category, not just maintaining it
Strong RTD or beverage category exposure, with an understanding of innovation, formats and occasions
Confidence operating in ambiguity and building momentum where no established playbook exists
The ability to influence cross‑functional teams and senior leaders without formal authority
You are pragmatic, resilient and commercially grounded - excited by the opportunity to apply RTD thinking within a wine‑led business, rather than forcing a one‑size‑fits‑all approach.
Why Join Us?
Category‑defining opportunity: Build a wine‑based RTD agenda from the ground up
High visibility & executive backing: RTD is a strategic growth priority for Vinarchy globally & in ANZ
Real influence: Shape strategy, innovation and retailer engagement from day one
Global business, local impact: Work with iconic brands and ambitious growth plans
In addition, you’ll enjoy:
Competitive rewards and incentive package
Annual wine allowance and access to exclusive wine offers
Paid parental leave
Go Beyond Day – make a difference in your local community
Extensive online learning and development resources
Private health insurance discounts and annual flu vaccination
Employee Assistance Program and partner discounts
Our Company Values
Grow Together
Integrity In Every Drop
Own Our Impact
Simplify To Amplify
Want to know more about us? Check out this short video!
https://www.youtube.com/watch?v=LF-ez1cx3Vo
Ready to redefine your future? APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.
Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.
If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
