Eleven is an award-winning creative PR & Social agency. We create cultural impact for brands by turning ideas up to Eleven through PR, social, influencers, content, activations, partnerships and technology.
We believe cultural impact can move a business, a service or an industry forward. It can influence government policies. It can shift outdated notions, stereotypes, and behaviours. It can even move the position of a marginalised group in society forward. We believe there's always a way to turn it up.
At Eleven, we're motivated by helping brands identify and live their place in culture, through the products and services offered and the communications they serve. We lean on culture heavily for inspiration and look for ways to intersect brands with new and emerging cultural narratives.
We nurture and value a restless curiosity, and we never, ever stand still.
Our values
None of us is better than all of us
We are a collective. Problems are best solved by us together, collectively and with diversity.
We are not a 'happy place' for lone wolves.
Do the brave thing
We are paid to make a difference not maintain the status quo. That isn't always easy. Doing the `different thing' is often the brave thing and that takes courage.
Good enough is not good enough
We must hold ourselves to the highest standards across the board. It is our entrepreneurial core which should keep us aiming upwards.
Uncommon Humanity
... or simple kindness.
To our people, our clients, our communities and our planet.
Your impact
As a Business Manager, your role is to manage the delivery of our best in class campaigns.
In addition to meeting annual personal performance objectives, a Business Manager is expected to meet most of the following qualifications.
Product:
- Demonstrates industry expertise.
- Oversees project implementation and responsible for on time and on budget delivery.
- Possesses and strengthens journalist relationships; proactively making and nurturing new contacts that can be shared with the team.
- Possesses strong knowledge and understanding of Australian media landscape; publications across all verticals.
- Contributes to the development of PR plans and programs in conjunction with supervisor.
- Develops and leads the implementation of publicity strategies to meet campaign and/or retainer KPI's, including leading exclusives.
- Builds event management capabilities.
- Manages journalist enquiries and demonstrates problem solving to pivot angles.
- Possesses strong writing skills for key client documents using a range of appropriate styles - pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini-proposals, bylined articles, etc. Edits material prepared by others.
- Oversees influencer programs to ensure on brief and on budget.
- Assists supervisor in briefing other areas of the business including strategy, creative and producers. Working with Resource to arrange project team meetings.
- Manages post campaign analysis including on time delivery to clients. Evaluates results against objectives and tactics to develop learnings.
Client Service:
- Possesses deep understanding of client business, objectives, industry sectors and issues.
- Develops a strong positive working relationship with clients, demonstrates proactive interaction and rapport-building. Is the main day-to-day point of contact for the client.
- Provides consistent, quality service to clients - on time and on budget - and takes pride in the outputs.
- Generates new proactive ideas and opportunities and looks for ways to increase client satisfaction.
- Possesses account management skills; takes responsibility for specific projects, flags problems and offers early solutions.
- Demonstrates strong understanding of client processes including the updating of WIPs, finances etc.
- Develops clear communication and strong presentation skills. Able to articulate rationale and recommendations for clients.
- Actively contributes in brainstorms and planning and confidently shares ideas.
- Prepares client budgets and holds accountability for financials for certain projects.
Business Growth:
- Contributes to slide development, offers creative input and ideas rationales to new business processes.
- Provides research on industry topics, issues and competitors in support of the new business process.
- Builds financial management skills including profitability, servicing, billable targets and cost-management.
- Develops knowledge of full services within TBWA.
People
- Oversees junior staff and supervises projects by setting priorities, delegating responsibilities and maintaining deadlines.
- Coaches and supports the development of more junior staff.
- Maintains positive relationships with team members; builds profile with management team.
- Demonstrates commitment to Eleven values by effectively leading the team, demonstrating positive attitude, communication and problem-solving.
Skills:
- Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own time, including completion of timesheets each week.
- Consistently works to Eleven standards, paying attention to detail, understanding expectations and reviewing junior work.
- Works independently, taking initiative and asking for help when needed.
- Begins to build own profile within wider agency.
