User ops
Creator Growth Strategist - TikTok LIVE
Location
:
Sydney
Employment Type
:
Regular
Job Code
:
A91188
Responsibilities
About the Team:
The TikTok LIVE team’s mission is to build a real-time ecosystem where communities connect through interactive, meaningful experiences. We sit at the intersection of entertainment and technology, working hand-in-hand with the world’s most influential creators and agencies to redefine what "live" means.
As the TikTok LIVE Creator Growth Strategist, you won't just manage a list; you will decode the DNA of creator success. You will own the end-to-end growth methodology for a specific cohort within the ANZ ecosystem. This role is for a "behavioral architect"—someone who can look at a spreadsheet of data, understand the human motivation behind the numbers, and design scalable operational systems that drive revenue, viewership, and creator loyalty. You will be responsible for moving creators from "streaming" to "thriving" by implementing high-impact growth initiatives, gamified incentives, and content best practices tailored to the Australian and New Zealand markets.
Responsibilities:
- Behavioral Growth Design: Develop and execute scalable growth frameworks by directly working with selected creators, analyzing creator archetypes, motivations, and the psychological drivers of their performance.
- Strategic Execution: Translate creator LIVE behaviors and leverage platform data sets into operational "playbooks" (timing, content formats, feature adoption) that shift creator behavior and drive measurable ROI.
- Influence & Monetization: Design and implement "Action Plans"—leveraging incentives, educational programs, and gamification—to accelerate monetization and content quality within your assigned cohort.
- Content Incubation: Lead content evaluation for your tier, identifying "what works" to create actionable case studies. You will design incubation programs that transform raw talent into platform icons.
- Community Architecture: Build and scale digital and physical community channels. You will ensure that communication with creators is not just a broadcast, but a feedback loop that fosters belonging and education.
- Metric Ownership: Own the "Health Score" of your cohort, including revenue growth, creator retention, and the "graduation rate" of creators moving to higher tiers.
Qualifications
Minimum Qualifications:
- 5+ years of experience in creator growth, business development, behavioral strategy, or community scaling.
- The "Growth" Mindset: A proven track record of scaling performance across diverse tiers or verticals—you know how to move the needle for 100 creators as effectively as you do for one.
- Analytical Depth: Proficiency in translating business problems into analytical solutions. You don't just report data; you tell a story with it and provide a solution.
- Ecosystem Expertise: A deep understanding of the LIVE streaming landscape, the creator lifecycle, and diverse monetization models (e.g., virtual gifting, e-commerce, subscriptions).
- Bias for Action: Highly organized with the ability to manage multiple projects without losing sight of the strategic "big picture."
Preferred Qualifications:
- Strategic Empathy: High EQ with a natural ability to mentor and coach creators through their unique challenges.
- Trend Spotting: Direct experience in mobile entertainment with an intuitive grasp of emerging trends and ANZ-specific user behaviors.
- Communication Mastery: Exceptional cross-functional collaboration skills; able to influence internal stakeholders and external creators with equal ease.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
