Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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We are looking for an ambitious, self-driven Account Executive to join our dynamic Consumer & Brand team in Sydney.
Working across a portfolio of globally recognised lifestyle brands, you will play an active, high-energy role in delivering integrated, culturally relevant campaigns that cut through the noise.
This role is ideal for a proactive communications practitioner, ideally with agency experience, who brings strong media pitching chops, a passion for creator and influencer engagement, and the hustle needed to land big ideas in culture.
As an Account Executive, you will take ownership of daily campaign execution across earned media, social platforms, and creator channels, helping shape creative moments, building genuine media and creator relationships, and driving standout coverage for our clients.
- Proactively build, nurture, and maintain active relationships with lifestyle journalists, media outlets, talent managers, digital creators, and influencers.
- Land client stories and creative moments in culture through persistent, targeted media pitching, creator seeding, and campaign events and activations.
- Write clear, compelling, and creative communications materials, including pitch angles, media releases, social copy, talent briefs, campaign decks, and client updates.
- Day-to-day coordination across client accounts, ensuring campaign milestones, coverage trackers, product send-outs, and reporting are executed accurately and on time.
- Actively monitor traditional media, social channels, and emerging platforms to identify cultural trends, real-time reactive opportunities, and industry news relevant to our clients.
- Bring fresh energy, creative thinking, and proactive ideas to brainstorms, client planning sessions, and new business pitches.
- Manage media lists, influencer contracts, product seeding logistics, sample tracking, and account reporting with strong attention to detail.
- 1–2+ years of experience in a PR agency or fast-paced consumer/brand marketing environment.
- Proven ability (and genuine enjoyment) of pitching stories to media and engaging content creators to secure impactful coverage.
- Strong understanding of how creators, influencers, and social platforms work, with experience negotiating or executing creator activations.
- A self-starter mindset where you don't wait to be told what to do but ask questions, bring solutions, put your hand up for new challenges, and own your work.
- Exceptional written and verbal skills, with the ability to write sharp pitches, engaging content, and clean client updates.
- Strong organisational skills and the resilience to prioritise, multi-task, and deliver high-quality work under tight agency deadlines.
- A deep passion (and obsession) for lifestyle trends, media consumption, brand storytelling, and current affairs.
At Burson, you will work alongside top-tier consumer comms experts on brands that shape culture, plus enjoy:
- Access to global learning modules, structured development programs, and clear career progression across Burson and the wider WPP network.
- Tap into global tools, insights, resources, and world-class creative platforms.
- Join an energetic, collaborative, and supportive team environment where proactive ideas and hard work are recognised and rewarded.
- The opportunity to deliver high-impact consumer campaigns that redefine brands and get people talking.
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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