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Digital Marketing Coordinator and Support Role

Lupo Digital
Sydney NSW

Apply Now

Job Details

Benefits

Annual leave

Qualifications

CRM software
Web analytics
Management
Social media marketing
Sales
Marketing
ERP systems
Marketing management
Graphic design
Copy editing
Presentation skills
Bachelor's degree
Digital marketing
HubSpot
SaaS
Business
Communication skills
Marketing
Editing
Copywriting

Full Job Description

We seek passionate all-around exceptional digital marketing mind, a results-oriented individual energised by consistent learning and optimisation and a will to build, maintain and grow with a future-forward and world-class digital agency.

The role

This role is a key ingredient to help strengthen the future of digital marketing at Lupo, Digital together with the internal Marketing team.

From day one, this individual will contribute to the coordination, support, planning, set up, and continuous optimisation of all aspects of digital marketing programs, campaigns and functions, including communications, advertising, branding, and social media for Lupo Digital, its clients and related entities, while assisting with the development of new initiatives aligned with company and client goals.

As the Lupo Digital Digital Marketing Coordinator you will not be limited to any particular channel but exposed to numerous channels including website, blog, email, landing pages, social and paid media, CRM and ERP systems, SaaS platforms, HubSpot, automation, projects, ongoing client work.

The ideal candidate must be well organised and have a passion for and understanding of Marketing fundamentals, you are HubSpot Academy Certified and enjoy working with people and teams.

Responsibilities

Assistance in the Coordination and support of the day-to-day execution of digital marketing plans and strategy together with the team(s) and assist in planning and executing digital campaigns across all digital channels
Coordinate and support a variety of campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities including, for example, but not limited to:
- Supporting digital marketing initiatives and campaigns, marketing calendars & support alignment of campaigns, themes and events
- Creating and managing mailing lists
- Handling product and campaign launches
- Input into digital audits
- Editing marketing materials
- Execute and measure A/B and conversion tests
- Identify critical conversion points and drop off points and optimise user funnels
- Collaborate with internal teams to create landing pages and optimise user experience
- Researching market and various industry and related trends (per client or campaign)
- Identifying and engaging with internal teams, clients, strategic partners and vendors
- Coordinating Lupo and clients campaign deadlines, marketing events (online and in person)
- Developing and sourcing content for digital platforms
- Use analytics tools to assess and modify our campaigns
- Optimise SEO by instruction
Oversee our social media accounts
Measure and report performance and results of all digital marketing campaigns and assess against campaign goals

Work across all areas Content production and management for example: Content research and brief planning, Copy and content editing, reviewing, editing and proofreading content work produced by other in-house and freelance copywriters relative to website copy, SEO, blogs, lead gen assets, landing pages, email, brochures etc., Social media strategy and best-practice and overseeing the team’s deliverables for each client’s content and social media calendars.

Given the on-demand nature of some digital marketing we do, this may include after-hours support to manage last-minute deadlines.

Your Skills and Experience

1-3 years’ experience in a similar role(s) (Agency experience preferred, not essential)
Excellent writing, editing, presentation and strong communication skills via software, phone, email, webinar, fax (just kidding) and video conferencing and strong computer literacy
The role requires great attention to detail (especially across copy, imagery, design and related campaign elements (budget, platform settings), excellent organisation skills and presentation skills and an ability to juggle multiple tasks on sometimes short deadlines.
Knowledge of social media platforms, online marketing tools and marketing campaign development and implementation processes
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
You are a problem solver through and through. You do not rest until you figure out the answers to the most complex marketing issues.
HubSpot platforms experience and deep understanding of Inbound Methodology
A Growth and continuous improvement mindset and passion for all things digital
You love working with clients and fortifying relationships for long-term success
Ability to work in a fast-paced environment and a desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
Experience working as a digital marketer or social media marketer with knowledge of digital marketing and a good understanding of major marketing channels and social media platforms, including LinkedIn, Facebook, Instagram, TikTok and YouTube
Experience in setting up, managing and reporting on email marketing campaigns.
Knowledge of CMS, CRM, Some SaaS and aspects of ERP systems (will be explored during the interview process)
Understanding of general digital marketing reporting & web analytics: to build and improve appropriate social metrics, insights and best practices, then acting on the information.

Bonus

Understanding and experience scheduling and management and promotion of a Podcast: organising podcasts guests for the podcast, curating the marketing and promotion of podcasts
Hustle and determination
Positive, confident, energetic, “can-do” attitude

Nice to have - preferred

Bachelor's degree preferred (Marketing, Business, or Communication)
Copywriting and copy editing skills (demonstration required) helpful
Deep HubSpot platform and hands-on experience
Deep experience with social media and PPC advertising
Graphic design and video editing skills

Reports to

Director of Growth Strategy and Customer Experience
Works collaboratively with Lupo Marketing, Production, Creative Design and Technical Teams.

Selection Criteria

The person who will excel in this role will be organised and able to work across multiple projects and accountabilities, a creative individual who loves coming up with new ideas to drive brand engagement and awareness.

You are passionate, innovative, and collaborative. You care about the culture and environment where you work, and you are going to take ownership of the time you spend with us and truly make an impact.

This person needs to be able to communicate effectively, openly, honestly, and in a way that encourages vulnerability to ensure we get the important information from our team to help us grow and improve our company, system and processes together.

Success in this role means our team is happier and better off with you in it.

The Kind of Clients We Work With

We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.

Next Step

You will be expected to:

Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role

Application Process

Resume review

Video screening interview (additional meetings may be required) 1

Team leader screening interview (additional meetings may be required) 2

Practical exercise - interview 3

Reference checking

Final meeting

Benefits and Perks:

Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people - our family.

How to Apply

If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.

Let's make magic together!

About Lupo Digital

Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.

We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).

We specialise in:

Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation

Apply Now

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