Mark Anthony Brands is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, and Glendalough Whiskey & Gin.
We're seeking a visionary Social & Experience Manager, White Claw to lead the development, roll-out and management of MABAU’s social, cultural, and experiential marketing program. Initially focused on White Claw, this role will also support future brand innovations and portfolio expansion over time. This is a rare opportunity to shape the cultural narrative of the world’s No.1 Hard Seltzer brand, and one of Australia’s most exciting lifestyle brands.
You’ll be responsible for executing strategies that live at the intersection of brand, culture, and community — across social media, influencer ecosystems, and real-world experiential activations. You’ll also play a key role in growing brand equity, driving cultural relevance, and building consumer love across our portfolio.
What you'll do:
Content & Social Media Execution
- Oversee content strategy and always-on social across all platforms, ensuring platform-native creativity and brand alignment.
- Build quarterly content plans that drive relevance, resonance, and differentiation in market.
- Collaborate with agencies, creators, and talent to produce culturally sharp, high-impact campaigns and content.
- Monitor performance metrics and use data-driven insights to inform strategy and optimise creative.
Social Community & Advocacy Management
- Identify and manage strategic relationships with creators, tastemakers, cultural collaborators, and influencers; starting with White Claw ‘Wavemakers’ and expanding to the wider portfolio over time.
- Develop partnership strategies that bring cultural credibility and storytelling depth to the brands.
- Develop and implement community engagement initiatives, that deepen influencer and consumer advocacy including events, product drops, merch, and content collabs.
Brand Experiences
- Partner with the Marketing and Commercial functions to develop and execute our experiential marketing program for Australia, including live activations, sponsorships, and sampling; starting with the White Claw ‘Shore Club’ and expanding to the wider portfolio over time.
- Create breakthrough moments that build buzz online and offline, drive trial, and embed our brands to culture.
- Collaborate with Marketing and Commercial functions to ensure seamless activation from events to media, to retail activation.
Leadership & Collaboration
- Serve as a social & experience thought leader within the organisation — inspiring, aligning, and collaborating with cross-functional teams to build in-house passion and expertise.
- Partner with global and regional counterparts to ensure strategic alignment with global brand positioning and local market execution.
Budget & Performance
- Own and manage workstream budgets, tracking investment against KPIs and campaign ROI.
- Deliver post-campaign analysis and performance reporting across social, activation, and brand equity measures.
What you bring:
- Minimum 3-5 years relevant experience in the alcohol-beverage industry or creative/communications agency experience.
- Direct experience managing social media for brands and exposure to event management.
- Must currently reside in Australia and possess valid, unrestricted right to work in Australia.
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Australia.
