Digital Performance Senior Manager
Job Description
Job Summary
This role will drive the Performance Marketing strategy and execution of digital media investment for Domain’s Residential Listings portfolio.
You will be the bridge between data-driven insights and business growth overseeing the day-to-day management of digital performance media to scale audience acquisition and listing conversion. You will oversee the investment portfolio for Domain Residential Listings and Add-On products (Audience Boost).
Reporting into the Head of Digital Acquisition, you will work in close collaboration with key media partners and internal stakeholders to deliver performance outcomes with the support of an in-house media team.
What will You Do:
Strategy & Investment : Lead the digital performance strategy and manage the media budget for Domain Residential Listings and "Audience Boost" products to ensure optimal channel mix to drive performance outcomes.
Stakeholder Collaboration : Partner with internal Marketing, Product and Commercial teams and external media partners to align on business goals and translate into media strategy.
Campaign & Budget Management : Oversee the end-to-end execution of digital media to hit audience acquisition and conversion targets, advising the business on new strategies and optimisations to improve daily performance. Experience managing large media budgets and bid management across Paid Search, Paid Social, Display, Affiliates and Video.
Data Optimization: Dive deep into the details of campaign data to refine performance and maximize ROI. Leverage internal analytics and business data to understand impact of campaign performance.
Team Mentoring : Mentor junior members of our in-house media team to ensure operational excellence through strategic alignment and knowledge sharing.
Media Technology : Be on top of the most recent digital technology and media advancements, ensuring that all digital buying tools and measurement solutions are fit for purpose and future-proofed for an evolving media and privacy landscape.
About You
6+ years of experience in Digital and Performance Marketing
Strategic thinker with the ability to translate quantitative and qualitative data into a targeted digital acquisition strategy
Strong problem-solving skills, with the ability to work with senior stakeholders to resolve issues and design solutions
Strong communication and collaboration skills, with the ability to engage and influence
Extensive experience leading teams to implement and optimise campaigns across Google Ads (Search, Display & YouTube), Meta Ads Manager, Programmatic exchanges and affiliates
Highly experienced with analytics platforms and data visualisation
Knowledge of Tag Management systems and creative troubleshooting experience
Ability to develop clear and compelling presentations for both internal and external stakeholders
Strong team player with a proactive attitude to helping others
Data feed management experience preferred
Experience with Customer Data Platforms and 1P data strategy is highly regarded
About Domain ( part of the CoStar Group )
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Equity, Diversity & Inclusion
Domain is enthusiastically and unapologetically committed to fostering an equitable , inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [email protected] or leave a message on 1300 858 356 and we will get back to you.
We’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out—so keep your phone handy! We’re genuinely excited about the chance to work together and make a meaningful impact.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
