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Digital Activation Manager (SEM & Programmatic)

Publicis Groupe Holdings B.V -
Southbank VIC

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Job Details

$89,000 - $90,000 a year
8 hours ago

Qualifications

Looker
Power BI
Microsoft Excel
Analysis skills
Presentation skills
Organisational skills
Google Ads
AI
Communication skills

Full Job Description

We're looking for a Digital Activation Manager to lead the performance and evolution of digital media activity across two of Australia's most recognised and sophisticated automotive brands. This is an opportunity to work on large-scale, high-investment campaigns spanning SEM and Programmatic, with exposure to vehicle launches, audience activation strategies, always-on performance marketing and emerging digital channels.

You'll play a key role in shaping the future direction of these accounts, partnering closely with clients, stakeholders and cross-functional specialists across media, analytics and strategy. This role is ideal for someone who combines strong technical expertise with strategic thinking, enjoys solving complex business challenges through data and innovation, and wants the autonomy to make a genuine impact within a high-performing team.

If you’re looking a Senior Digital Executive or Senior Performance Executive ready for that next step up, where you can deepen your existing SEM and programmatic expertise, broaden your exposure across digital channels, and be part of a collaborative, high-performing team doing exciting work - this could be the move for you.

What key accountabilities does this role have?

Lead the planning, activation, optimisation and performance of SEM and Programmatic campaigns across multiple business initiatives and brand priorities.
Develop performance media strategies aligned to client objectives and deliver measurable business outcomes.
Manage campaign forecasting, budget pacing, KPI delivery and ongoing performance optimisation.
Translate campaign results into meaningful insights and strategic recommendations for clients and internal stakeholders.
Drive innovation through experimentation, automation, audience-led activation and emerging platform opportunities, including AI-powered search and digital technologies.
Collaborate with media, analytics, strategy and client leadership teams to deliver integrated solutions and exceptional client experiences.
Take ownership of key initiatives, challenge existing ways of working and contribute to the ongoing development of best practice across digital activation.
Coach and support junior team members, fostering a culture of learning, accountability and continuous improvement.

What are the key skills and requirements for this role?

3+ years' experience in digital media, performance marketing, search, programmatic or digital activation roles.
Strong hands-on experience managing campaigns within Google Ads, including Search, Shopping and Performance Max. Appetite to lean into Generative Search is a big plus!
Working knowledge of Programmatic Media, including experience with DV360 and audience activation strategies.
Experience managing client relationships and confidently presenting performance insights, recommendations and strategic opportunities.
Strong analytical capability with the ability to interpret data and turn it into actionable recommendations.
Experience using measurement and reporting platforms such as GA4, Looker Studio, Power BI or similar tools.
Comfortable working in a fast-paced environment, balancing multiple priorities while maintaining high attention to detail.
Experience mentoring, coaching or supporting the development of junior team members.
A proactive, curious mindset with a passion for innovation, experimentation and continuous improvement.
Advanced capability in Excel and comfort working with planning, reporting and media tools.
Comfortable translating performance data into clear insights, learnings and recommendations.
Strong organisational skills, bringing structure, clarity and accountability to your work.
A client‑first mindset, with clear, professional communication skills.

What does life at Spark look like?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

#LI-LJ1

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