Marketing and Communications Brisbane Full Time Icon Group
Icon Group is Australia’s largest dedicated cancer care provider with a growing reach into New Zealand, Asia and the UK. With over 3,500 employees company-wide, Icon Group’s global footprint includes over 50 cancer centres, 3 specialist surgical centres, a health screening service, 4 chemotherapy compounding facilities, over 70 pharmacies and the largest private cancer clinical trials program in Australia.
As a purpose-led organisation, we are committed to moving the dial on healthcare outcomes across Asia Pacific and beyond. Icon exists to deliver the best healthcare possible as close to home as possible for patients across the globe.
Our future success depends on the quality and commitment of our team, so we are devoted to empowering our people to thrive in their career through personal and professional growth and development. If you are looking for a dynamic and rewarding role that supports our frontline team to make a difference in the lives of cancer patients globally, this is the opportunity for you!
Benefits
- Professional development program
- Rewards and recognition program
- Workplace flexibility
- Training and support from senior leaders
- Access to paid parental leave
About the role
This is a 12-month fixed term, full time position with a strong likelihood to become permanent. Reporting to the Head of Digital Marketing within a high performing digital marketing team, the SEO Specialist leads the operational delivery of the SEO program for Icon Cancer Centre globally with the objective of generating patient enquiries via organic search and the emerging practice of AEO/GEO.
You will be joining the team at an exciting stage in the evolution of Icon’s digital strategy. Over the past 12–18 months, our SEO foundations have been developed in partnership with a high-performing agency, resulting in a strong strategic roadmap ready for in-house execution.
At the same time, Icon Cancer Centre websites globally have recently been rebuilt, or are in the process of launching, on a modern multi-site content management system with much of the technical SEO heavy lifting already complete.
This role is focused on the work that truly moves the needle: optimising on-page content, strengthening local SEO performance, refining internal linking strategies, and identifying opportunities to grow organic visibility and engagement across both patient and doctor audiences.
We are also looking for someone with a genuine interest in the evolving AEO/GEO landscape and how AI-driven search is changing the way people discover healthcare information. Working closely with our Strategic Marketing Content Specialist, you will help shape high-quality, future-focused content that supports patient education, doctor engagement, and long-term organic growth.
The Head of Digital Marketing and Digital Marketing Manager come from a strong SEO background, so you will be given the support, guidance and backing to be successful in this role.
Key responsibilities
- Monitor the SEO/AEO/GEO performance of Icon Cancer Centre globally and develop a roadmap for each website to drive increased traffic, citations and ultimately leads.
- Collaborate with key stakeholders to produce content that improves authority, trust, clarity, and answerability across search and AI discovery platforms.
- Stay up to date with the latest research and findings in AEO/GEO and provide recommendations to improve visibility in AI-generated answers, featured snippets, knowledge panels, and zero-click search experiences.
- Provide regular reporting on rankings, organic traffic, AI visibility and citations, click-through rates, engagement, conversions, and content performance while translating these findings into performance reports and recommendations for key stakeholders.
- Regularly benchmark technical performance and work with the broader digital team to improve user experience metrics across our website properties.
About you
We're looking for an intermediate level SEO Specialist with at least 3 years of experience and a content-focused background. An ability to write long form content and work collaboratively with marketing content specialists would be highly desirable.
Attention to detail will be your strength, as will being able to communicate effectively both at an advanced level within the digital marketing team, but also at a level that non-technical marketers understand to foster great collaboration and ensure that your value will be recognised.
You will also have a key interest in working for an organisation that focuses on providing quality patient care.
Experience
- Minimum 3 years of experience in a dedicated search engine optimisation role
- Understanding of AEO/GEO principles and how search is evolving across AI-powered and answer-based environments.
- Proficient in the use of content management systems with a foundational understanding of HTML, CSS, JavaScript and other web technologies.
- Proficient in the use of Google Analytics, Google Search Console and/or Data Studio to generate insights and report on performance as well as SEO-specific tools such as SEMrush, Ahrefs etc.
- Relevant tertiary or digital marketing qualifications.
How to apply?
Please directly apply to the advertisement and attach your resume and cover letter to your application explaining your interest.
Icon Group celebrates diversity and is committed to creating an inclusive workplace for all employees. We encourage applications from all diverse backgrounds.
