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ADVERTISING SPECIALIST

Australian Global College Pty Ltd
Liverpool NSW

Quick Apply

Job Details

Full-time
$80,000 - $95,000 a year

Qualifications

Management
Marketing
Analysis skills
Bachelor's degree
Recruiting
Google Ads
Google Analytics
Communication skills
Copywriting

Full Job Description

ADVERTISING SPECIALIST

Employer: Australian Global College
Location: Sydney, NSW
Employment Type: Full-time (38 hours per week)
Salary: AUD $80,000 – $95,000 + Superannuation (based on skills and experience)

About the Organisation

Australian Global College is a registered CRICOS education provider delivering nationally recognised training programs to domestic and international students. The organisation is expanding its student recruitment operations and requires advanced advertising capability to support sustained growth in competitive international education markets.

Position Overview

The Advertising Specialist role is a specialist-level position critical to the development, execution, and optimisation of integrated advertising strategies across multiple digital and traditional platforms. The role requires a high level of technical expertise in performance-based advertising, audience targeting, and conversion optimisation to support student acquisition objectives.

This position has been created due to increased demand for data-driven advertising strategy and expansion of international student recruitment channels.

Key Duties and Responsibilities

Design, develop, and manage end-to-end advertising campaigns aligned with student recruitment targets
Lead performance-based digital advertising strategies across Google Ads, Meta Ads (Facebook/Instagram), and programmatic platforms
Conduct advanced market segmentation and audience targeting to improve lead quality and conversion rates
Analyse campaign performance metrics including CPA, CTR, ROAS, and conversion funnels, and implement optimisation strategies
Develop and refine advertising content, messaging frameworks, and campaign creatives aligned with brand positioning
Manage advertising budgets and ensure cost-effective allocation across multiple channels
Collaborate with senior management, admissions, and marketing teams to align advertising strategy with enrolment targets
Conduct competitor and market analysis within the education and CRICOS sector
Ensure compliance with branding, regulatory, and advertising standards applicable to education providers
Continuously test, measure, and improve campaign effectiveness using analytics tools and A/B testing methodologies

Position Requirements

Bachelor’s degree or higher in Marketing, Advertising, Digital Marketing, Business, or a related discipline
Minimum 2–3 years of demonstrated experience in advertising, digital campaign management, or performance marketing roles
Strong hands-on expertise in Google Ads, Meta Business Suite, Google Analytics, and marketing automation tools
Proven ability to manage advertising campaigns with measurable ROI outcomes
Strong analytical skills with ability to interpret data and optimise campaigns accordingly
High-level communication, copywriting, and creative development skills
Experience working within education, recruitment, or CRICOS-registered institutions is highly desirable
Ability to work independently and manage multiple campaigns under tight deadlines
Demonstrated ability to contribute to business growth through advertising performance

How to Apply

Please submit your CV and cover letter to:
Email: [email protected]

Pay: $80,000.00 – $95,000.00 per year

Work Location: In person

Quick Apply

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