ADVERTISING SPECIALIST
Employer: Australian Global College
Location: Sydney, NSW
Employment Type: Full-time (38 hours per week)
Salary: AUD $80,000 – $95,000 + Superannuation (based on skills and experience)
About the Organisation
Australian Global College is a registered CRICOS education provider delivering nationally recognised training programs to domestic and international students. The organisation is expanding its student recruitment operations and requires advanced advertising capability to support sustained growth in competitive international education markets.
Position Overview
The Advertising Specialist role is a specialist-level position critical to the development, execution, and optimisation of integrated advertising strategies across multiple digital and traditional platforms. The role requires a high level of technical expertise in performance-based advertising, audience targeting, and conversion optimisation to support student acquisition objectives.
This position has been created due to increased demand for data-driven advertising strategy and expansion of international student recruitment channels.
Key Duties and Responsibilities
- Design, develop, and manage end-to-end advertising campaigns aligned with student recruitment targets
- Lead performance-based digital advertising strategies across Google Ads, Meta Ads (Facebook/Instagram), and programmatic platforms
- Conduct advanced market segmentation and audience targeting to improve lead quality and conversion rates
- Analyse campaign performance metrics including CPA, CTR, ROAS, and conversion funnels, and implement optimisation strategies
- Develop and refine advertising content, messaging frameworks, and campaign creatives aligned with brand positioning
- Manage advertising budgets and ensure cost-effective allocation across multiple channels
- Collaborate with senior management, admissions, and marketing teams to align advertising strategy with enrolment targets
- Conduct competitor and market analysis within the education and CRICOS sector
- Ensure compliance with branding, regulatory, and advertising standards applicable to education providers
- Continuously test, measure, and improve campaign effectiveness using analytics tools and A/B testing methodologies
Position Requirements
- Bachelor’s degree or higher in Marketing, Advertising, Digital Marketing, Business, or a related discipline
- Minimum 2–3 years of demonstrated experience in advertising, digital campaign management, or performance marketing roles
- Strong hands-on expertise in Google Ads, Meta Business Suite, Google Analytics, and marketing automation tools
- Proven ability to manage advertising campaigns with measurable ROI outcomes
- Strong analytical skills with ability to interpret data and optimise campaigns accordingly
- High-level communication, copywriting, and creative development skills
- Experience working within education, recruitment, or CRICOS-registered institutions is highly desirable
- Ability to work independently and manage multiple campaigns under tight deadlines
- Demonstrated ability to contribute to business growth through advertising performance
How to Apply
Please submit your CV and cover letter to:
Email: [email protected]
Pay: $80,000.00 – $95,000.00 per year
Work Location: In person
