Lifecycle Marketing Operations Coordinator
Job Description
Job Summary
As the Lifecycle Marketing Operations Coordinator, you'll play an important role in bringing Domain’s customer campaigns to life. You’ll be responsible for the operational execution of personalised communications across email, push notifications, in-app messaging, SMS and other owned channels.
Working closely with Lifecycle Marketing Managers and Lifecycle Marketing Operations Managers, you will help deliver the day to day execution of lifecycle campaigns within our CRM systems (e.g Braze, Salesforce Marketing Cloud) and other marketing automation platforms. This highly operational role focuses on building, testing, deploying and monitoring customer journeys, ensuring campaigns are delivered accurately, on time and in line with business requirements.
This is a hands-on operational role focused on campaign execution, audience setup, workflow management and quality assurance. You will collaborate with cross-functional teams (Product, Tech, Marketing, Data) to bring the customer journeys to life. You will leverage platform automation and AI-powered features to efficiently deliver personalised customer experiences at scale.
Responsibilities
- Build, configure, test and deploy customer journeys, campaigns and automated workflows across marketing automation platforms (e.g SFMC and Braze).
- Translate campaign briefs from Lifecycle Marketing Managers into accurate audience segments, journey logic and multichannel customer experiences across email, push notifications, in-app messaging and other digital channels.
- Execute campaign setup, scheduling and deployment activities, ensuring all communications are delivered accurately and on time.
- Conduct comprehensive quality assurance testing, including audience validation, personalisation checks, journey logic testing, content reviews and link validation prior to launch.
- Monitor campaign performance and delivery, proactively identifying and escalating operational issues where required.
- Support A/B testing and experimentation programs by building test variations and ensuring accurate execution of test designs.
- Manage audience segmentation and campaign eligibility rules to ensure customers receive the right communications at the right time.
- Leverage native AI and automation features to improve campaign efficiency, streamline processes and support scalable customer engagement.
- Maintain campaign calendars, workflow documentation, operating procedures and QA checklists to support consistent execution standards.
- Collaborate with Lifecycle Marketing Managers, Lifecycle Marketing Operation Managers, Creative, Product, Content, Data and other stakeholders to coordinate campaign delivery and ensure requirements are met.
- Support User Acceptance Testing (UAT) activities and validate campaign builds against campaign briefs and business requirements.
- Assist with troubleshooting campaign, audience and platform issues, escalating technical requirements to appropriate teams when needed.
- Ensure campaign execution complies with internal governance, consent requirements and data privacy regulations.
- Contribute to continuous improvement initiatives by identifying opportunities to enhance campaign processes, operational efficiency and quality control.
About You
- 1-3 years' experience in marketing, sales, campaign operations, CRM, customer engagement or project coordination roles, with exposure to marketing technology platforms being highly regarded
- Strong attention to detail with the ability to accurately execute campaigns, customer journeys and audience segmentation.
- Strong organisational and project management skills, with the ability to manage multiple campaigns and competing deadlines simultaneously.
- Experience conducting campaign QA, testing and validation to ensure high-quality customer experiences.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative, product and analytics teams.
- Comfortable working with data and reporting to validate audience selection, campaign setup and delivery outcomes.
- Ability to follow established processes while proactively identifying opportunities to improve operational efficiency.
- Familiarity with leveraging AI-powered platform features and automation tools to streamline campaign execution.
- Understanding of customer lifecycle marketing concepts and multichannel communications.
- Bachelor's degree in marketing, Communications, Business or a related field
Preferred
- CRM automation experience (Braze, Salesforce Marketing Cloud, Iterable, HubSpot, Adobe Campaign, or similar)
- Understanding of how a CDP (like Tealium) is used for data activation and customer segmentation.
- Understanding customer data structures and how audience attributes are used for segmentation and personalisation.
- Understanding of HTML and liquid templating for email personalisation and campaign execution within marketing automation platforms
- Experience in Real Estate, Tech, Media, Advertising or Software industries
About Domain, part of the CoStar Group
Domain is one of Australia's most trusted and loved property brands, helping millions of Australians find their dream home and stay informed about the property market. Now, Domain has joined forces with CoStar Group, a global leader in real estate information, analytics, and online marketplaces to take the next big leap in property technology and data innovation.
As part of CoStar Group, an S&P 500 company with more than 35 years of experience transforming how people understand and transact real estate, Domain is entering an exciting new era of growth. CoStar is investing heavily in new products, technology, and people to revolutionise how Australians access property data, insights, and marketplaces. This is a rare opportunity to join a world-class research team at the intersection of two powerful brands - Domain's local market expertise and CoStar's global scale and technology - as we build the future of real estate intelligence together.
What’s in it for you
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. We offer you generous compensation and performance-based incentives. As well as having an outstanding working environment, other perks include extra days of annual leave, leadership development programs, LinkedIn Learning, Perkbox discounts and much more!
What’s Next?
We’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out—so keep your phone handy! We’re genuinely excited about the chance to work together and make a meaningful impact.
Equity, Diversity and Inclusion at Domain
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [email protected] or leave a message on 1300 858 356 and we will get back
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
