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Performance Director (Search, Social, Prog)

Publicis Groupe Holdings B.V -
Melbourne VIC

Quick Apply

Job Details

$120,000 - $140,000 a year
3 days ago

Qualifications

Google Analytics Certification
Google AdWords
Analysis skills
Forecasting
Google Analytics
Leadership
Communication skills
Time management
Analytics

Full Job Description

Who are we looking for?

A performance specialist with experience across digital implementation in an agency environment across Search, Social and other channels with an emphasis on growing search accounts and online sign ups. You need to be proficient at pulling insights from Google Analytics, forecasting for multiple channels and recommending digital attribution and channel mix strategy. As such, you will need to manage and develop holistic digital services and strategy with excellent project management skills and be able to understand and communicate complex concepts/business issues verbally and in writing to clients, associates and management. You need to have the ability to prioritise multiple requests whilst driving inter-agency collaboration to achieve maximum results for your client and from your team and the ability to think and act strategically and when required out of the box. This fast paced role with a growth minded client means you can offer and speak your mind and push each channel to its full potential.

What will your day to day look like?

You will lead planning work across the client, and develop the strategic direction into channel recommendations, tactics and solutions to deliver to business goals
Identifies opportunities for business growth and cross-departmental revenue growth within the agency
Drives an agenda of inter-agency collaboration to achieve clients’ results
Prepares media plan options, analyses, and recommendations based on strategic direction provided
Implement plan and maintain budget control throughout the entire process
Monitors and enhances the teams efficiency and productivity
Manages the allocation of resources within the direct team to ensure that all accounts are adequately resourced and work is delivered in an efficient manner
You are the first point of escalation for any issues that might arise on the accounts within your portfolio
Optimises performance marketing campaigns across the channel mix including SEM, display, paid social, retargeting and affiliates
Utilises internal data systems to measure and report on performance and ensure goals and objectives are met across all touchpoints
Examines the full view of our client’s businesses including sales, merchandising, marketing and operations to provide data-driven insights on performance for relevant teams
Ensures the team has an understanding of the role of all media channels in delivering on client objectives.
Develops the teams in depth knowledge of all digital vendors and their offerings
Develops a team vision and culture to inspire results-driven, innovative, proactive mentality
Helps drive Stratalytics and Analytic training for the Manager/Executive and broader team to upskill and roll out best practice
Coaches, mentors and develops your Manager/Exec in the art of Performance, Stratalytics, Analytics & Business Skills
You will provide coaching and leadership your team and develop and train your direct reports so they can continue in their career progression with regular check ins on their wellbeing, development and to assess performance against #GROW goals.

What will set you up for success?

Proven relevant experience in a similar role
First rate communication skills, both verbal and written
Experience evaluating data, developing and delivering reports and credible insights to internal and external stakeholders
Proficient and an expert in Paid Search and Social (Programmatic is an advantage)
You will have excellent analytical skills as well as advanced knowledge of systems and industry tools-Google Analytics and Adwords (Certified), Facebook Business Manager & SA360, DV360, TTD
You will have a high attention to detail, with excellent communication, project, time management and organisation skills, process orientated with an ability to work effectively to multiple deadlines.
Established experience managing and nurturing a team.

#LI-DS1

Quick Apply

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