This senior role collaborates closely across Sales and Marketing to drive strategy, planning and execution based on marketing plans that are aligned to the objectives for the ANZ sales area. The Area Marketing Manager (AMM) is the single point of contact to the Sales leadership team, and owns strategic marketing, planning, project management & execution leveraging the full breadth of Marketing to deliver against the specific market requirements and opportunities. This role will be an integral part of the senior leadership of the NetApp ANZ business.
Business Objectives of the Role
-
Contribute to the pipeline for the ANZ business via marketing demand generation effort.
-
Via holistic marketing strategy, tactics and execution influence and move customers from top to the bottom of the funnel –effectively embracing brand to demand initiatives
-
Drive business growth by expanding footprint in existing customers led by NetApp product innovation. Complement this with supporting growth via new customer acquisition.
-
Understand the data & analyze ANZ area market opportunities and challenges; build and align ANZ area marketing strategy to help meet the needs of the sales organization while understanding marketing priorities.
-
The ideal candidate brings a balanced approach to the role, demonstrating an even mastery between data-driven operational planning and creative, programmatic marketing execution.
-
Act as the single point of contact to the sales leadership team in country or area and communicate the needs of Sales to our marketing teams, and vice versa.
-
Collaborate cross-functionally across the marketing organization to create one joint marketing plan for the area that delivers the highest impact on pipeline and opportunity generation.
-
Budget management, allocation guidance & ownership for the area.
-
Identify marketing strategies to help drive penetration in accounts as well as new logo acquisition.
-
Be an active pivot between Sales/Field in an area and the broader Marketing functions across a geo or WW.
-
Support the planning and execution of relevant Sales plays together with the local Field leaders.
-
Evaluate the effectiveness of marketing efforts learning from the successes and failures, driving best practices, and enhancing marketing performance.
-
Bringing it all together to demonstrate impact to the business as outlined in the business objectives of the role
-
Proven experience navigating the sales-marketing interlock is essential, specifically the ability to build trust, establish credibility, and successfully collaborate with a highly seasoned and tenured sales organization.
-
Speed in execution & strategic decision making in order to quickly adapt & adjust as the business requires
-
Strong leadership and decision-making skills in order to maximizing opportunities for growth and profitability
-
Problem-solving capabilities and ability to see the big picture and alignment to sales and marketing opportunities
-
Strong written and verbal communication skills between multiple teams and business units
-
Teamwork & collaboration with other Marketing & PR functions to create fully integrated plans
-
Creativity & adaptability to implement programs based on the needs of the business
-
Ability to lead and influence in a matrix organization – while building trust and credibility
-
Ability to prioritize, stay laser focused and drive progress amongst change
-
Strong and tenured experience in B2B marketing leadership roles, preferably from technology organizations.
-
Extensive experience in ANZ marketing, with a deep understanding and proven track record.
-
A Bachelor/Masters degree in marketing, business, communications, or a related field is required, with a strong foundation in B2B marketing principles and practices.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. now.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
