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AN Content and Media Specialist
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AN Content and Media Specialist

BSH Home Appliances Group -
Clayton VIC

Apply Now

Job Details

Permanent | Full-time
11 days ago

Benefits

Onsite gym
Onsite canteen
Employee discount
Gym membership

Qualifications

Adobe Photoshop
Marketing
Adobe Illustrator
Bachelor's degree
Organisational skills
Content management
AI
Business
Marketing
Time management
Copywriting
Analytics

Full Job Description

Posted: 01/07/2026

Closing Date: 01/08/2026

Job Type: Permanent - Full Time

Location: Clayton, VICTORIA

Job Category: Marketing

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, Neff and Siemens, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Job Description

About the role:

We’re looking for a hands-on Media & Content Specialist to drive performance marketing across paid media channels in Australia and New Zealand. Success in this role is defined by delivering brand growth, achieving brand positioning targets, and supporting sales through the execution of both paid and organic media activity for BSH brands across video, display, audio, social media, partnerships and ATL.

You will manage the end-to-end implementation of our media presence, from content deployment through to reporting and analytics. This includes actively managing media investment, analysing performance data, and implementing ongoing optimisations to maximise results against KPIs, in collaboration with our local and global agency partners. This role is well suited to candidates from a performance media agency background or hands-on in-house experience who enjoy shaping paid media strategy and translating commercial objectives into measurable results.

What Does this role involve?

Media Planning & Implementation

Develop and implement always-on and awareness media activities across paid media, organic, and social commerce channels
Define and execute media plans in collaboration with Brand and Global teams
Manage monthly content calendars
Oversee YouTube content and user experience
Localise and execute media strategies for the Australian and New Zealand markets
Act as the internal centre of excellence for media performance and best practices

Content Creation

Utilise AI tools (ChatGPT, Gemini, Adobe Express) and basic understanding of design platforms (Photoshop, Illustrator) to create compelling content and support copywriting

Media Opportunities & Marketing Activations

Identify and capitalise on opportunities across owned and earned media, including influencer partnerships and user-generated content
Support marketing activations — including giveaways and promotions — through paid and organic media

Monitor and engage with audiences across owned social channels
Respond to community interactions and escalate issues in line with BSH guidelines

Agency Management

Liaise with internal and external agencies to support content creation, localisation, launches, promotions, and sponsorships
Build and maintain strong, effective agency partnerships
Act as a key day-to-day contact with media agencies to review performance and ensure cohesive campaign execution

Data, Insights & Performance

Continuously monitor paid media campaigns, competitor activity, and key performance metrics across all platforms
Translate complex data into clear, actionable insights for stakeholders
Make data-driven decisions, optimising targeting, creative, and budget allocation to maximise KPIs
Manage tracking infrastructure including unique tracking codes and on-site pixel implementation through global teams to ensure accurate measurement
Contribute to the refinement of digital strategies, championing a data-first mindset

What we offer:

Opportunity to work in a dynamic team across Australia and New Zealand on a multi-brand portfolio of four well-established global brands.
Hybrid work environment that supports collaboration, idea sharing, and cross-functional teamwork
Access to learning and development programs and exposure to brand, product, sales and global stakeholders.
Additional benefits such as flexible working arrangements, staff discounts, subsidised gym membership, subsidised on-site canteen, recognition program and career development opportunities

Desired Skills and Experience

Essential:

Bachelor's Degree in Marketing, business or related field
2-5 years of experience in a marketing role with similar responsibilities
Experience in media performance implementation, reporting and analytics
Strong consumer-first mindset
Solid understanding of marketing fundamentals
Excellent time management and organisational skills

Desired/Highly regarded:

Experience in consumer goods or retail, ideally within home appliances
Strong creative thinking skills
Copywriting skills
Basic graphic knowledge

Ready to apply?

If you’re a performance marketer who enjoys being close to the numbers, understands media platforms, and wants to make an impact in a well-established organisation, we’d love to hear from you.

Please apply with your CV and cover letter.

Apply Now

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