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Senior Ecommerce Manager

Heroes -
Melbourne VIC

Quick Apply

Job Details

Qualifications

Website management
Management
Merchandising
Shopify
E-commerce
Analysis skills
SEO
Google Search Console
SEO tools
Leadership
Communication skills

Full Job Description

About Il Tutto

Il Tutto is an Australian brand whose first and foremost goal is to support parents and baby! Whether you're expecting your first, second, third or even fourth baby (hats off to you!), whether you're a grandparent proudly expecting your first grandchild, or you're family or a friend pitching in for the best quality and last lasting baby gift, Il Tutto is the right place.

Our range varies from traditional Rocking Chairs, Glider Chairs, Recliner Chairs and Electric Recliner Chairs. We’re best known for our style, comfort and customer service to support parents on their new baby journey, and the best part, our product lives beyond baby years!

About the role

We are seeking a highly experienced and commercially driven Senior eCommerce Manager to lead and scale iL Tutto’s global DTC eCommerce business

This role is responsible for the end to end performance of all eCommerce channels, including Shopify Plus, lifecycle marketing, email and SMS, SEO, and international expansion

You will own the full digital customer journey, from acquisition through to retention, with a strong focus on revenue growth, conversion optimisation, and customer experience

You will play a key role in building and maintaining international websites, including UK and future markets, while continuing to optimise the AU site

Key responsibilities

Shopify Plus and eCommerce Platform Ownership
Own and manage the Shopify Plus ecosystem, including all integrations and apps
Oversee day to day site performance, uptime, speed, and functionality
Identify and implement platform enhancements to improve conversion rate and UX
Manage relationships with developers and external agencies
Ensure scalability across multiple markets and currencies

International Expansion and Localisation

Lead the build, launch, and optimisation of international websites, starting with UK
Develop localisation strategies including currency, pricing and promotions, region specific merchandising, and local SEO strategies
Ensure consistency of brand experience across all markets
Identify and support expansion into additional regions

eCommerce Strategy and Trading

Develop and execute a global eCommerce strategy aligned with revenue targets
Own the trading calendar, including promotions, campaigns, and product launches
Drive conversion rate optimisation through testing and continuous improvement
Partner with marketing to align paid media, content, and eCommerce performance

Lifecycle Marketing, Email and SMS, Attentive

Flows, build and optimisation
Abandoned Cart
Abandoned Browse
Post Purchase
Cross sell and upsell journeys
Campaign Strategy
Own quarterly planning and campaign themes
Develop and execute campaigns aligned with trading priorities

Segmentation and Data

Build and maintain advanced segmentation strategies
Manage list cleaning, suppression, and data hygiene
Testing and Optimisation
Lead A B testing across subject lines, content, timing, and offers

Deliverability and Reporting

Monitor and optimise deliverability performance
Troubleshoot issues and ensure platform health
Report on lifecycle KPIs including revenue, engagement, and conversion

List Growth

Develop and execute list growth strategies across website and campaigns
SMS Strategy
Build and execute a comprehensive SMS strategy integrated with email
Align messaging with key campaigns and product launches

SEO and Organic Growth, Key Priority

Own and execute SEO strategy across all markets
Regularly analyse performance using SEMrush, GA4, and Google Search Console
Identify opportunities across keyword growth, content optimisation, and technical SEO
Work with content and development teams to implement improvements
Drive organic traffic growth across all sites

Product and Merchandising

Oversee product catalogue management with the eCommerce Coordinator
Ensure accurate product data, optimised product descriptions, and SEO best practices
Implement merchandising strategies to improve conversion, AOV, and cross sell performance

Analytics and Performance

Own reporting across all eCommerce channels and markets
Analyse performance using GA4 and Shopify analytics
Report on key metrics including revenue, conversion rate, and traffic performance
Provide insights and recommendations to drive growth

Team Leadership

Manage and mentor the eCommerce Coordinator
Delegate day to day execution while maintaining strategic oversight
Foster a data driven, high performance culture

About you

Proven experience in a Senior eCommerce role, ideally in DTC retail
Strong expertise in Shopify Plus and ecosystem management
Experience managing international eCommerce websites
Hands on experience with email and SMS platforms, Attentive preferred
Strong SEO knowledge with experience using SEMrush, GA4, and Search Console
Demonstrated success in driving revenue growth and conversion optimisation
Strong analytical and problem solving skills
Experience managing and developing team members
Excellent communication and stakeholder management skills

ADDITIONAL BONUS

Experience in nursery, furniture, or lifestyle categories
Experience with pre order or launch strategies
Experience scaling international DTC brands

Location: Australia (Brisbane or Melbourne preferred, but open to remote anywhere from Australia.

Quick Apply

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