Manage external messaging for Woolworths Group brands
16-month fixed-term contract, full-time hours
Hybrid working with WFH flexibility
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do
In this role you will be a key contributor to the Brand PR team in the Group Public Affairs Communications and Sustainability (GPACS) Newsroom team, responsible for external messaging for Woolworths Group brands through earned media and strategic influencer engagement. Your ultimate purpose is to ensure our communications activities align with and help deliver against the Group’s business unit strategies.
Execute end-to-end Brand PR and communication plans, covering tactics such as media relations, influencer engagement, press events, and gifting programs.
Actively engage with journalists and online influencers on Brand PR campaigns to secure positive media coverage and earned content for Woolworths Group brands.
Manage Woolworths’ gifting programs, including developing media and influencer kits and distribution.
Develop high-quality communication materials, including media releases, key messages, and spokesperson briefing notes.
Manage paid influencer programs as required, from developing briefs and reviewing content to working in partnership with paid media teams.
Monitor the media, stakeholder, and regulatory landscape to identify emerging opportunities and risks, providing timely internal updates and media reporting.
What you’ll bring
We are seeking a highly proactive and influential communicator ready to champion Woolworths Group brands. You are a relationship-focused professional capable of executing effective campaigns in a fast-paced retail environment.
Proven impact in executing comprehensive PR and media strategies, specifically for consumer-facing brands.
Strong capability in building and maintaining productive relationships with journalists and online influencers in the consumer or retail sector.
Deep understanding and practical application of the Australian media landscape, including traditional, digital, and social media channels.
Experience managing paid influencer and product gifting programs.
Excellent written communication skills and the ability to create high-quality material for external audiences while responding promptly to media inquiries.
Experience utilising media monitoring tools and digital analytics platforms to inform PR strategies and demonstrate returns on investment.
What you’ll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
Apply now! Applications close Friday 5th June, 2026.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
See how we’re creating better experiences together, for a better tomorrow
