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About us
This is an exciting time for GESB, and we are looking for the right people to help grow our team, contribute positively to our culture, and support our purpose of helping our members achieve a quality retirement.
GESB is a WA Government statutory authority and we’re proud to be the largest super fund based in Western Australia, with around 250,000 members and over $46 billion in funds under management (as of 1 January 2026). For over 85 years, we’ve been helping current and former WA public sector employees grow and manage their super.
The role
We are seeking an experienced Head of Brand, Experience and Connection to join our Brand, Experience and Connection team within the broader Member Experience business unit.
This critical role will lead how brand, member experience, and engagement evolve across GESB, bringing together strategy, insight, and execution to create a more connected and consistent experience. It will support GESB’s continued uplift across brand, experience, and member engagement, driving retention and data-led member actions across channels, while fostering collaboration and capability uplift to improve overall member outcomes.
This is a full-time position on a five-year fixed term contract.
Please refer to the attached position description for a detailed overview of responsibilities and work‑related requirements.
Key responsibilities:
- Work closely with the Chief Member Experience Officer to set the vision and direction for how GESB engages with members.
- Lead the evolution of customer experience, engagement, communication, and brand capability
- Drive more personalised, data and insight-led engagement strategies
- Integrate member experience, campaigns, content, and digital engagement
- Use customer insights and behavioural profiling to improve outcomes
- Embed modern, agile, and collaborative ways of working
- Partner across the business to align engagement initiatives with broader organisational strategy
Skills & Experience:
- Demonstrated experience in data strategy, analytics, and insights, including leveraging data to support personalised customer experience and inform decision-making
- Strong business acumen, with the ability to connect data, brand, communications, and customer experience to broader organisational objectives
- Proven experience leading multi-disciplinary teams across customer experience (CX) and marketing functions, including brand, content, communications, and retention campaigns
- Demonstrated success in developing and implementing organisation-wide CX strategies, including member segmentation models and lifecycle engagement programs
- Strong track record in brand strategy, governance, and positioning, including managing internal and external partners to deliver integrated outcomes
- 10+ years of senior leadership experience across brand, customer experience, and marketing, ideally within superannuation, financial services, or other highly regulated/member-based sectors
- Tertiary qualification in Marketing, Communications, Business, Design, Psychology, or a related discipline
Leadership is part of who we are
We believe that everyone is a leader, and the core leadership behaviours outlined in the Public Sector Commissions ‘Leadership Expectations’ apply to all roles.
To be successful in this application, you’ll need to demonstrate these leadership behaviours in the context of Multiple Area Leader. Leaders in this context provide direction across multiple business areas to ensure alignment with organisational strategy. They oversee the implementation of operational strategies and take a lead role in shaping the short- and medium-term direction of these areas, ensuring coordinated delivery of outcomes that support GESB’s strategic priorities.
Expected leadership behaviours are demonstrated through delivery of outcomes, quality of decision‑making, collaboration across business areas, development of leaders, and contribution to organisational culture.
Why join our team?
We genuinely value work/life balance, support professional development, and empower our employees to be their best.
Some of the benefits of working at GESB include:
- Competitive remuneration: Award-based salary with annual increments and a 12% superannuation contribution, plus access to generous salary packaging arrangements.
- Flexible working: Flexible hours, work-from-home options, and a variety of leave arrangements — including an extra 3 public service holidays and the ability to purchase additional leave.
- Professional growth: Comprehensive learning and development opportunities, including study leave and financial assistance.
- Health and wellbeing: A range of wellbeing initiatives and free, confidential access to our Employee Assistance Program for you and your immediate family.
- Inclusive leave options: Cultural leave for Aboriginal and Torres Strait Islander staff, 18 weeks paid parental leave with flexible return-to-work options, and additional leave for disability, family and domestic violence, and reproductive health.
- Great location and facilities: A CBD office close to Perth’s best coffee spots, with excellent public transport access, nearby parking, and end-of-trip facilities for active commuters.
How to apply
This vacancy will remain open as part of an extended recruitment process. Applications will be reviewed regularly, and candidates may be assessed as they apply, so we encourage you to submit your application as soon as possible.
To discuss the role further, please contact Carla Underwood from Sense Recruitment on 0413 813 540 or email: [email protected]
If this sounds like the right role for you, please submit your application online.
Want to know more?
At GESB we are committed to eliminating all forms of discrimination and fostering an inclusive, values-based workplace culture. We embrace diversity and encourage applications from people of all backgrounds, including those who are culturally and linguistically diverse, people with disability, LGBTIQ+ individuals, and Aboriginal and Torres Strait Islander peoples.
We are happy to make adjustments to support you during the application process, at interviews, or in the workplace. If you need assistance, please let us know.
Thank you for taking the time to consider joining the team at GESB.
