First Focus is ready for the next stage of sales growth across ANZ.
The sales engine is working. The brand is trusted. Marketing generates qualified opportunities. Solution Consultants bring technical credibility to customer conversations. The opportunity now is to add deeper dedicated sales leadership to help us scale that motion well.
First Focus is ANZ’s leading provider of managed AI & IT services to SMBs. We have been recognised by Cloudtango as Australia’s #1 MSP for nine consecutive years and are heading for 500+ people across Australia, New Zealand and the Philippines.
This role exists because the person currently leading this part of the ANZ sales function is stepping into a global marketing leadership role. That is the kind of story we like: good people grow, the business grows with them, and the next opportunity is left in better shape than it was found.
For the right person, this is more than a Head of Sales role. It is a pathway to broader executive sales leadership as First Focus continues to grow.
The Role
You will lead our ANZ new business sales team, a focused group selling to organisations that typically sit in the 20 to 200 seat range.
This is a hands-on leadership role, not a large corporate sales management role with layers of people between you and the work. You will lead a relatively small team, stay close to the deals that matter, and build the operating rhythm that helps good salespeople perform even better.
Sales at First Focus is different from the model you're likely used to. We do not run a traditional outbound-heavy model, instead, Marketing generates the opportunities and our Solution Consultants triage, qualify and convert them.
Your role is to bring greater leadership depth to that sales motion. You will improve conversion, strengthen forecast discipline, protect customer fit, coach the team, and deepen the partnership between Sales and Marketing.
You will not be expected to be the primary seller on every deal. But you will be close enough to the work to coach, challenge and improve how deals are won.
Requirements
What Success Looks Like
Success will show up in new monthly recurring revenue, SQL to closed-won conversion, forecast accuracy, pipeline quality and the quality of customers we win.
It will also show up in the way the team performs. Solution Consultants should get better under your leadership. Marketing should receive clearer feedback. Solution Consultants should feel part of a joined-up commercial motion. Senior leaders should have confidence in the pipeline, the forecast and the sales culture.
This role will suit someone who has led a small, high-performing B2B sales team, is ready for a broader ANZ mandate, and wants a genuine pathway into executive sales leadership.
What You Will Bring
You may already be a Head of Sales, Sales Director, Regional Sales Manager, State Sales Manager, GM Sales, or a strong second-in-command ready for a broader role.
You will have meaningful B2B sales leadership experience, ideally leading a team of roughly six to eight people or a similar small-to-mid-sized sales group.
You will understand how to sell to business owners, executives and senior decision-makers in organisations of roughly 20 to 200 seats, where trust, timing, risk and practical business outcomes matter.
You will bring strong commercial judgement, coaching ability, CRM discipline and forecasting rigour. You will know how to create accountability without unnecessary theatre, and how to help good salespeople get better.
You do not need to be a technical specialist. You do need to be technically literate, curious and credible. You should be comfortable learning enough about technical services to lead confidently, ask good questions and earn trust with customers and technical colleagues.
MSP experience is helpful, but it is not essential.
You may come from managed services, IT services, cloud, cyber security, telecommunications, B2B SaaS or technology consulting. You may also come from professional services, outsourced business services or another B2B market where the sale is consultative, recurring, relationship-led and commercially complex.
Curiosity about AI will be a strong advantage. We are helping SMBs understand how AI, cloud, security and automation can improve the way they work. We are looking for someone who is interested in how those changes affect customer needs, sales productivity, qualification, enablement and value creation.
Benefits
AKA Why First Focus?
First Focus is leading the market with CORE, our managed AI service that has created real differentiation and sales momentum.
CORE has changed the customer conversation from “What technology do you need?” to “How can we improve the way your business performs?” It helps customers think about productivity, margin, efficiency, risk, revenue, customer experience and P&L impact, turning technology from a cost centre into a business investment.
You will also be joining a business with the strongest-performing marketing engine in the industry, and a clear commitment to keep investing in it. Marketing generates qualified demand. CORE creates differentiation. Solution Consultants bring credibility and depth. The First Focus brand already carries trust in the market.
The opportunity is to bring deeper sales leadership to that platform: improving how we convert the right opportunities, strengthening the partnership between Sales, Marketing and Solution Consulting, and helping shape the next stage of growth across ANZ.
For someone with ambition, this role has real headroom. We are looking for a leader who can perform in the role today and grow into broader executive sales leadership as First Focus continues to scale.
You'll also enjoy:
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Competitive salary package with OTE up to $350k plus super, skills and experience depending
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Flexible hybrid working for genuine work-life balance.
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Free access to Uprise with confidential coaching from qualified psychologists and counsellors.
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"Never Stop Growing" with 10 paid training days each year.
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Tesla company car packaging option (conditions apply).
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Committed and collaborative leadership team and a genuinely supportive culture.
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A business that believes the best leaders create opportunities for others, just as this role exists because someone before you earned theirs.
A Final Word
This is a leadership role where you inherit something worth building on.
The brand is strong. The demand is real. The team is capable. The market opportunity is there.
The next stage needs someone who can lead the sales function with discipline, ambition, curiosity and low ego.
If you are looking for a role that can grow as you do, we would genuinely love to hear from you.
Neurodiversity: First Focus welcomes applications from neurodiverse candidates. Candidates who would like adjustments or additional support during the process are encouraged to let us know so we can provide information about the flexible options available.
