Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.
For you:
Competitive benefits package:
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Annual Bonus
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Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
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Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
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Lease Plan
Health & Wellness programs:
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Discounted private health insurance
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Financial coaching
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Counselling sessions
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Flu vaccinations
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Skin checks
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Professional development programs
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Global career opportunities
Job Overview:-
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Day-to-day / execution: Own the ongoing management of the Extruded portfolio, driving integrated marketing plans across the full marketing mix, partnering with Sales/Shopper/eComm/Supply/Finance, and managing agency delivery to hit brand and commercial KPIs.
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Comms / brand building: Lead brand strategy and communications—annual planning, campaign development and rollout, creative/media briefing, and performance optimisation to grow penetration, relevance and equity.
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Innovation / growth: Identify and deliver the innovation pipeline (NPD, renovations, limited editions), building business cases and go-to-market plans and coordinating cross-functional launch execution end-to-end.
Please note that PepsiCo has recently relocated its office from Chatswood to North Sydney. This role will be based in the North Sydney office.
Responsibilities:
- Own the end-to-end strategy and performance of the Extruded portfolio to deliver agreed growth targets, including brand positioning, portfolio roles, and annual/long-range planning.
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Lead day-to-day brand management by translating consumer/customer insights into clear priorities, running the brand calendar, and ensuring consistent execution across all touchpoints.
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Drive integrated marketing communications from strategy through to execution: lead agency briefs, oversee creative development, manage content plans, and optimise performance across ATL, digital/social and influencer/PR
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Lead annual and long-term brand planning by translating consumer, category and commercial insights into a clear portfolio strategy and multi-year roadmap, whilst aligning cross-functional teams (Sales, Category/Shopper, R&D, Insights, etc)
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Lead innovation and renovation across the full funnel, including opportunity identification, concept development, business case creation, stage-gate progression, pack/claims development, and go-to-market planning, partnering closely with cross functional team
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Own budget management, including A&P planning, tracking, and post-activity evaluation to ensure spend delivers against commercial and brand KPIs.
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Partner with Sales, Category and Shopper to land brand strategy through customer plans, shopper activations, and channel-specific execution that drives conversion and in-market impact.
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Monitor performance and brand health through strong analytics and measurement, using learnings to continuously improve campaigns, innovation, and in-market plans.
Qualifications:
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The successful applicant must have several years’ Brand Management experience within the Australian market in either FMCG or related fast paced industry.
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Demonstrates strong planning and organisational skills to effectively manage and execute projects
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Experience in developing strong cross-functional relationships (Category, Shopper, R&D, Sales, Supply Chain, Commercialisation, Finance)
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Technically proficient in FMCG data analysis (Circana or Nielsen) to gain insights for business decisions with ability to analyse brand performance and propose actions for leadership teams.
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Excellent presentation skills – ability to present to large internal audiences and external retailers (both oral and written)
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High levels of curiosity to bring ‘outside in’ inspiration and apply it to day to day thinking for Extruded portfolio
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Financial acumen and basic P&L understanding
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Experience in leading social, digital campaigns including acting as lead to external creative/media agencies (briefing, delivery, optimisation, post campaign analysis)
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Ability to be highly organised yet adaptable to changing circumstances
Overview (Secondary Language):
About us:
Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.
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Recognised as a Top Employer in Australia and New Zealand for the past 4 years
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Family Friendly Certification (AU)
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Australian Disability Network Member
PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.
