About the role
Entertainment content producers, your dream job has just landed! Are you obsessed with reality TV, celebs and the royals? Never missed an episode of MAFS or The Block? And love seeing a story YOU broke go viral? If this sounds like you, we want to hear from you!
In this rare and exciting opportunity, Australia’s best celebrity magazine, New Idea, is looking for a talented, high-energy Digital Editor to run our digital platform, social accounts and newsletters. This is a hands-on leadership role. Managing a team of two, you'll own the daily rhythm of the site, drive page views and social engagement across New Idea and New Idea Food, and be accountable for traffic targets and audience growth. You’ll be responsible for e-commerce performance, headlines and visuals that stop the scroll, mentoring writers and working with networks, publicists, contacts and talent.
Working alongside New Idea’s print Editor, you’ll bridge the gap between weekly magazine cycles and minute-by-minute breaking news, helping to grow the digital future of one of the country's most iconic entertainment brands.
Duties
- The Daily Rhythm & News Cycle: Monitor the news cycle obsessively and manage the daily digital content plan. Respond fast to breaking celebrity news, and craft original, scroll-stopping angles that help achieve traffic goals.
- Team Leadership & Mentorship: Lead and upskill a small, dedicated team and support print team members with digital output. Set clear direction, edit, provide constructive feedback, lift copy standards, and build a collaborative, high-energy newsroom culture.
- Print-to-Digital Integration: Work collaboratively with the print editorial team to adapt, serialise, and optimise legacy brand content and major print exclusives for a real-time digital audience.
- Multi-Platform Content Creation: Craft compelling, SEO-optimised copy for web, social channels, and EDMs in our brand’s distinct style and voice.
- Social Video Strategy: Create, edit, and optimise engaging video content for social platforms - ranging from short-form storytelling, reviews and trend-led clips to polished edits that actively grow audience engagement and reach.
- Commercial & E-Commerce Growth: Drive affiliate revenue performance across both New Idea and New Idea Food. Oversee the production of shoppable stories, product roundups, and celebrity style-steals, turning commercial awareness into tangible revenue.
- Data-Driven Strategy: Use analytics to inform daily content strategy, refine your approach, and uncover new traffic opportunities. You'll report on weekly performance and confidently turn data insights into action.
- Legal Gatekeeping & Accuracy: Ensure all digital copy is accurate, legally sound, and maintains exceptional punctuation and grammar.
Skills and experience
- Solid journalism background, with 4-6 years’ experience in digital content creation, within the celebrity or entertainment industry – ideally in a fast-paced newsroom.
- Proven track record driving page views, audience growth and social engagement.
- Sharp editorial judgement, excellent news sense and a strong understanding of engaging storytelling and headlines to captivate our audience
- Strong SEO knowledge and experience with analytics, CMS platforms and social tools
- Proven leadership experience managing or mentoring content teams, managing team rosters sustainably, and knowing how to get the absolute best out of a lean team.
- Commercial awareness — you understand affiliate content, shoppable stories and how editorial supports revenue
- A genuine passion for royals, reality TV and celebrity news
- Technical Toolkit (Bonus Points for Experience With):
- CMS & Workflow: WordPress, Monday.com
- Analytics & SEO: Google Analytics (GA4), Conductor
- Social & Visual Tools: Dash Hudson, Canva, Capcut, Instagram Edits, Adobe Premiere Pro
- E-Commerce Data: Trackonomics, Power Bi
If this sounds like you, and you’re looking for the next step in your journalism career, come join our friendly, dynamic team!
Who Are We?
Are Media is Australia’s #1 women’s lifestyle network. We connect with 90% of Australian women, igniting intention through our brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew. With deep insights into what moves, inspires and excites women, we join commercial partners with audiences across print magazines, digital and social channels, TV, video, Australia’s biggest online communities, content commerce and immersive experiences. We create content Australians love across food, fashion, beauty, homes, entertainment, and lifestyle and through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
At Are Media, you'll be in the office four days a week, with one day to work from home.
Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
