Museums Victoria is seeking a Marketing Officer to plan and deliver integrated content and promotional campaigns that build audiences, drive visitation and support major exhibitions across Melbourne Museum, Immigration Museum, Scienceworks and the Royal Exhibition Building.
Ever dreamed of working in a place where dinosaurs roam, stars explode, and the world's most intriguing stories come to life? Welcome to Museums Victoria (MV)—where every day is a new opportunity to create unforgettable experiences. As one of the southern hemisphere's largest and most iconic museum organisations, we're not just about exhibits; we're about engaging, immersive moments that spark curiosity, creativity, and connection.
Home to the awe-inspiring Melbourne Museum, the culturally rich Immigration Museum, the mind-expanding Scienceworks, and the World Heritage-listed Royal Exhibition Building, MV is a place where events transform spaces and stories into something truly unmissable. Join a passionate team that brings ideas to life and makes discovery part of everyday experience.
ABOUT THE POSITION:
The Marketing Officer creates, develops and delivers content across bought, owned and shared channels that engages and builds audiences across our venues, driving visitation and enhancing audience experiences in line with Museums Victoria's mission, vision and strategic objectives. The position is accountable for the successful development and implementation of content, marketing and promotional activity and supporting on major exhibition campaigns to builds specific audiences for MV's network of museums, programs and exhibitions, and delivers on visitation objectives. The role sits within the Marketing and Communications department and reports to the Marketing Manager.
Some of the key duties include:
- In consultation with the Marketing Manager, coordinate an integrated content marketing plan that engages audiences and builds visitation across MV's museums and venues, spanning programs, events and education.
- Plan, develop and implement promotional campaigns for exhibitions, programs and education teams across bought, owned and shared channels to drive physical and digital visitation and revenue.
- Plan photographic and video content to support the marketing plan, and brief and manage internal and external producers to deliver on time and within budget.
- Manage project budgets and negotiate briefs and service outputs with external creative and media agencies to ensure effective spend and return on investment.
- Prepare post-campaign reports summarising performance, activity and ROI to support decision making for current and future campaigns.
The successful applicant will have:
- Sound experience developing promotional campaigns, including identity development and asset creation, delivered across a mix of integrated owned, shared and bought channels.
- Strong understanding and experience developing retail and commercially focused content across digital marketing channels, and how to leverage a variety of channels as part of a holistic marketing mix.
- Strong understanding and experience of brand management, both internal (brand strategy) and external (branded campaigns, asset management).
- Strong financial and analytical skills, including P&L, ROI, budgets, forecasts and performance, with the ability to manage multiple budgets.
- Excellent written and verbal communication skills, with the ability to write design briefs, bought media briefs and tactical marketing plans that communicate ideas succinctly and with purpose.
OTHER INFORMATION
This is an ongoing, full-time position based across Museums Victoria's venues. The salary on offer is Grade 3, Value Range 1 - $81,496 per annum, pro rata + 12% Superannuation.
OUR COMMITMENT
Museums Victoria is strongly committed to the safety and wellbeing of all children and young people. We create and maintain a child safe environment and have zero tolerance for child abuse. The successful applicant will be required to undergo a Nat ional Police Records Check and a Working with Children Check, and be assessed as suitable.
Museums Victoria is an equal opportunity employer. We welcome and celebrate all communities. Museums Victoria is committed to building a diverse and inclusive workplace where everyone feels they belong. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, people with disability, and people of all ages, gender identities and sexual orientations.
We are committed to an accessible and inclusive recruitment process. If you require adjustments or support to participate, please contact the person listed as the contact for this job ad.
HOW TO APPLY?
To view the position description, visit Careers - Museums Victoria. From our Current Vacancies page, select “All Jobs” and click on the link for this job's listing.
To apply, please click “Apply for this Job” at the bottom of the job listing page.
For more information about this position, please contact the Sara Sunners-Gormley at [email protected].
Please submit the following two documents with your application:
- Your Resume
- A cover letter addressing the following Key Selection Criteria:
- Sound experience developing promotional campaigns, including identity development and asset creation, delivered across a mix of integrated owned, shared and bought channels.
- Strong understanding and experience of brand management, both internal (brand strategy) and external (branded campaigns, asset management).
- Excellent written and verbal communication skills, with the ability to write design briefs, bought media briefs and tactical marketing plans that communicate ideas succinctly and with purpose.
APPLICATIONS CLOSE: 11 September 2026 (11:59pm)
