About the job
Flat Pack Studios are seeking an experienced creative Social Media & Content Strategist to join the team in Collingwood, Melbourne. This hybrid role is designed for a creative social content specialist who excels at the intersection of creative storytelling and performance-driven strategy. The successful candidate will oversee the end-to-end content lifecycle, from conceptualisation and production coordination to performance analysis, ensuring a cohesive brand presence across both organic and paid channels.
This role balances hands-on content creation with strategy whilst maintaining direct collaborative relationships with key clients across a diverse range of industries, including hotels, hospitality, fashion, beauty, sports, events and retail.
What you'll do
- Lead the planning, creation, and rollout of social content programs across multiple platforms
- Develop platform-specific content strategies and tactical approaches with key focus on Tik Tok and Instagram
- Ideate and pitch social-first concepts across static, video, and motion
- Build and manage monthly content calendars, including scheduling and publishing
- Design and produce social assets, collaborating with designers, producers and creative directors on advanced visual and animated content
- Work with and build upon a brand's identity, developing distinct visual aesthetics in line with a client’s objectives and audience
- Brand led copywriting to support social media feeds, performance and adhoc digital channels
- Support and organise social video and photography shoots, including pre-production, talent coordination, and locations
- Capture and edit midweight photography and lo fi video content using in-app tools and Adobe Creative Suite and where required assist senior production teams pre and on shoot
- Deliver content end-to-end from concept to implementation and reporting
- Present performance reports with clear insights and optimisation recommendations
- Engage directly with client partners to align creative with strategy and gather feedback
- Contribute to new business pitches and cross-functional creative campaigns and projects
- Develop client accounts and new business opportunities
- Able to manage multiple work flows at once, work autonomously and be focused on delivery schedules
What you'll bring
- 3+ years studio/agency or in-house multi-lifestyle-brand experience
- A strong digital and brand communications portfolio that demonstrates craft, versatility, and attention to detail across a range of brands and digital channels
- Experience creating assets for web, social media, EDM, with awareness of responsive and platform-specific consideration
- Social media management and content creation experience in an agency setting is a preferred, including lo fi content capture and editing
- Strong organisational skills, the ability to manage multiple tasks, and a high standard of file hygiene and detail
- A willingness to explore and use AI responsibly to support ideation, production efficiency, and the design process where appropriate
- Experience managing and growing social media communities
About Flat Pack
At Flat Pack we craft immersive brand universes through a disruptive content-first lens. Guided by high-impact strategy, we partner with dynamic names across hospitality, music, fashion, beauty, sport, retail and major events; delivering impactful brands, content and campaigns that command attention and stay in the conversation.
We’re an all in team that values curiosity, creativity and collaboration. If you’re ready to take ownership of your work and help shape the visual future of our clients, we want to hear from you.
This role is open to Australian permanent residents.
Benefits:
Work Location: In person
