Performance Marketing Specialist
Location: Perth WA
Employment Type: Full-Time
Salary: $80,000 + superannuation
equ is a digital agency specialising in performance marketing, digital strategy, and technology solutions. We work with a range of clients to deliver measurable business outcomes through data-driven marketing initiatives.
We are seeking a skilled Performance Marketing Specialist to plan, develop, and manage data-driven digital marketing campaigns across multiple channels. This role is responsible for improving client acquisition, engagement, and conversion outcomes through strategic and analytical marketing practices.
You will work across SEO, paid media, and analytics, contributing to the development and execution of integrated marketing strategies for a portfolio of clients.
Key Responsibilities
- Plan, develop, and implement digital marketing strategies aligned with client objectives
- Manage and optimise paid advertising campaigns across platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn
- Conduct keyword research, technical audits, and on-page optimisation to improve search engine rankings (SEO)
- Analyse campaign performance data and identify trends, insights, and optimisation opportunities
- Develop and maintain reporting dashboards (e.g. Google Looker Studio) to communicate performance outcomes
- Monitor and manage campaign budgets to ensure efficient allocation and return on investment
- Collaborate with internal teams including strategy, UX, and development to deliver integrated digital solutions
- Provide performance insights and recommendations to stakeholders and clients
Skills and Experience
- Bachelor degree or higher qualification in Marketing, Business, or a related field
- At least 2 years of relevant experience in digital marketing or performance marketing roles
- Demonstrated experience managing paid media campaigns with measurable performance outcomes (e.g. CPA, ROAS, CTR improvements)
- Experience in search engine optimisation (SEO) and search engine marketing (SEM)
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Experience using digital marketing and analytics tools such as Google Ads, Google Analytics, Google Tag Manager, or similar platforms
- Strong written and verbal communication skills
Desirable Skills
- Experience with data visualisation tools such as Google Looker Studio
- Familiarity with CMS platforms (e.g. WordPress, Shopify)
- Industry certifications (e.g. Google Ads, Google Analytics)
Why Join equ?
We're a tight-knit, independent team that punches well above our weight. We avoid bureaucracy and silos. Instead, we back our people to shape how we work, contribute to the agency's direction, and do their best work.
We believe the most meaningful growth happens when you're empowered, supported, and trusted.
Perks beyond the work
The environment and culture we nurture are as crucial as the work we create. Whether it's your first day or your 5th year, you'll feel empowered to contribute and drive positive change.
Additional benefits include:
- Birthday leave. Take a day to celebrate with friends and family.
- Salary sacrifice scheme. Access valuable discounts to get that car you've always wanted.
- Yearly bonus incentives. Get recognised and rewarded for your hard work with our bonus incentive program.
- Personalised professional development. Achieve your career aspirations with growth plans and ongoing training options tailored to you.
- Flexible & hybrid working options. We focus on productive collaboration and pride ourselves on offering remote and hybrid options to suit all lifestyles.
- Employee assistance program. We believe mental wellness is integral to a sustainable career and provide all employees with free and confidential assistance services.
- The ideal St Georges Terrace location is in our newly outfitted offices. With the CBD on your doorstep, coffee, cuisine, concerts, and culture await you.
- Temporarily work from anywhere in the World for up to four weeks a year to be closer to family and loved ones or to experience a new culture.
- Flexible public holiday options. We offer the ability to swap two public holidays annually for alternative cultural celebrations of value to individual employees.
Do you want to work in a team where you’ll feel empowered to make an impact from day one?
Take the next step in your career, click the “Apply Now” button below.
Pay: $80,000.00 per year
Work Location: In person
