About the Role
As the Head of APAC Media, you will lead Uber's paid brand media strategy for the region. This encompasses planning, activation, and measurement for our key brand initiatives. Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic media strategy. You and your team will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns. You will also lead non-campaign projects aimed at upleveling our Media and Marketing infrastructure.
What you'll Do
- Lead and develop a team of internal media strategists focused on driving effective brand campaigns
- Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and Uber Eats
- Strong grasp of how attention works in modern media environments, including the interplay between reach, salience, mental availability and creative effectiveness
- Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles
- Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends
- Partner with regional Marketing leads to manage a large scale media budget across Uber and Uber Eats
- Drive media optimization to maximize the impact of in-flight campaigns
- Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
- Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
- Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Brand Media
Basic Qualifications
- 10+ years of media strategy and planning experience across digital and offline media
- Deep understanding of the APAC media landscape, competitive insights, and audience trends
- Excellent stakeholder management across countries and timezones
- A technical understanding of digital media platforms, ad serving, social media and programmatic
- Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, MMM's and engagement metrics
- Deep understanding of marketing theory, including audience segmentation and data strategy
- Media investment experience, including annual deal negotiations, JBP's and working with third party auditors
- Experience building and maintaining high-performing teams
Preferred Qualifications
- A strong bias to action and a solutions-oriented approach
- A highly strategic media thinker, with proven brand campaign leadership experience
- Experience of the Japan media landscape is a plus
- Effectively collaborate with leaders and team members at all levels in a global, matrixed organization
- Strong communication skills with the ability to clearly deliver information to a variety of audiences
- A track record of turning consumer insights and creative concepts into award winning media plans
