About the Role
You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business across APAC. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.
You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumisation, user segmentation and experimentation will be key to your success in delivering performance-driven campaigns.
You'll be customer obsessed and work tirelessly to understand our users and what regional channels we can leverage to influence them.
This is not just another CRM role. While email is one of your core tools, your impact spans the full lifecycle marketing mix - from loyalty partner integrations and product marketing comms to in-app messaging, paid partnerships, research and audience segmentation. You'll define the right levers for each growth opportunity, combining creativity, data, and cross-functional alignment to drive results.
What the Candidate Will Do
- End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and working with our deployment team right through to analysis, and iteration, across multiple markets in APAC.
- Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
- Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country and Regional GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
- Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs (eg. Qantas Frequent Flyer) and premiumisation promotional campaigns.
- Product Launches & Growth Initiatives: Support on GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness & adoption ensuring launches are leverages to increase usage across the region.
- Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (e.g., Trip lift, Gross Booking impact, ROI), drawing insights to inform future strategies and share learnings globally.
- Audience Research & Personal Development: Spearhead regional research into the existing base, uncovering actionable insights to inform messaging, personas and use cases.
- Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues , and improve executional efficiency.
What the Candidate Will Need
- 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
- Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
- Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning
- Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams
- Excellent written and verbal communication skills, with experience presenting to senior stakeholders
- Comfort working with data - including interpreting dashboards, partnering with data teams, and basic SQL literacy
- Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)
