About the Role
Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands-on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market.
This is not a “steady state” leadership role, it’s an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.
You’ll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
Requirements
What you’ll do
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Lead, coach and develop a team of Account Managers to increase capability and performance
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Drive new business growth by expanding beyond existing accounts into untapped markets
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Partner with your team in the field, supporting key customer opportunities and major deals
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Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
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Implement practical sales strategies to increase pipeline, conversion and market share
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Monitor performance, manage forecasts and deliver on sales and profitability targets
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Contribute to the broader NSW & ACT leadership team and strategic direction
What we’re looking for
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A hands-on sales leader or senior B2B salesperson ready to step into leadership
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Proven ability to win new business (hunter mindset) in competitive or price-sensitive markets
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Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
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Strong coaching ability — able to lift performance across a mixed-experience team
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Resilient, commercially sharp, and motivated by achieving and exceeding targets
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Comfortable with a performance-based reward structure tied to results
Benefits
Why This Role?
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Opportunity to step up into leadership or take ownership of a team ready for growth
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High level of autonomy to shape strategy and influence results
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Join a well-established brand with strong market reputation and support
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Be part of a business where performance is recognised and rewarded
Additional Benefits
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Access to discounts and cashback across 400+ retailers
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Health and wellbeing support platform
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Corporate private health rates
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Employee Assistance Program
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Inclusive and supportive working environment
What sets us apart?
Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally.
As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:
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A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
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Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
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Corporate Rates for Private Health Insurance.
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An inclusive working environment.
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An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.
The Company
Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by strong technical support, a respected brand, and long-standing customer relationships.
