OEG REPRESENTS
Eleven and FleishmanHillard ANZ are united by a shared belief: cultural impact drives meaningful change. Together, we help brands find and live their place in culture through the products they create, the services they offer, and the communications they deliver. We draw inspiration from emerging cultural narratives and use them to craft ideas that spark conversation, challenge convention, and drive commercial impact.
Our work is powered by earned media, influencer engagement, and disruptive creativity. As part of the Omnicom network and uniquely integrated with TBWA Sydney, we collaborate daily with world-class strategists and creatives to deliver bold, culturally resonant campaigns that move people and business forward.
PURPOSE
Publicists are passionate about storytelling and earned media.
They play a key role in delivering high-quality PR campaigns, working closely with senior team members to bring ideas to life through media engagement, strong content creation and seamless execution.
As a core member of the team, Publicists contribute across multiple accounts - building media relationships, generating coverage and supporting the delivery of impactful campaigns.
YOUR RESPONSIBILITIES
Product
- Support the delivery of PR campaigns and programs across retained and project clients
- Contribute to the development of media strategies and creative campaign ideas
- Draft high-quality written materials including media releases, pitches, briefing documents, features and bylined articles
- Proactively pitch stories to media and influencers to secure coverage
- Build and maintain strong relationships with journalists, editors, influencers and KOLs
- Develop and update media lists across key sectors and verticals
- Manage and respond to media enquiries with support from senior team members
- Coordinate media opportunities including interviews, product send-outs and talent logistics
- Support the execution of events, launches and activations
- Assist in the delivery of influencer programs to ensure alignment with campaign objectives
- Monitor, track and report on media coverage and campaign performance
Client Service
- Support day-to-day client servicing and communications
- Build positive working relationships with clients alongside senior team members
- Ensure tasks are delivered on time and to a high standard
- Contribute ideas and opportunities to enhance client campaigns and results
- Demonstrate curiosity and a strong understanding of clients' brands, audiences and industries
Business Growth
- Contribute to brainstorming sessions and proactive idea generation
- Support new business activity through research, insights gathering and slide development
- Stay across media, cultural and industry trends to inform ideas and campaigns
People
- Work collaboratively with team members at all levels
- Support a positive and inclusive team culture
- Provide informal guidance and assistance to junior team members where appropriate
YOUR SKILLS & EXPERIENCE
- 3-5 years' experience in PR, communications
- Proven experience pitching to media and securing coverage
- Strong writing skills across a range of formats and audiences
- Developing media and influencer relationships across key sectors
- Strong understanding of the Australian media landscape
- Excellent organisational skills with the ability to manage multiple priorities
- High attention to detail and commitment to quality output
- A proactive, solutions-focused mindset with a willingness to learn and grow
ABOUT YOU
- Passionate about media, culture and storytelling
- Curious, proactive and ideas-driven
- A strong team player who brings energy and a positive attitude
- Able to take initiative while also seeking guidance when needed
- Keen to grow your skills and progress into a more senior publicity role
