Senior Social Media Advisor
- Join SafeWork NSW and lead innovative social media and digital communication strategies that engage audiences and strengthen our digital presence across NSW
- Clerk Grade 9/10 with a salary range of 129,464 to $142,665 plus super
- Ongoing full-time opportunity based in Parramatta or Sydney
About us
SafeWork NSW is the state's workplace health and safety regulator. Our mission is to reduce work-related fatalities, injuries and illnesses by ensuring workplaces comply with health and safety laws. We achieve this through a mix of responsive and proactive programs targeting high-risk areas across all industries, aligned with our strategic plan and regulatory priorities.
About the role:
As a Senior Social Media Advisor, you will play a key role in developing and delivering strategic social media initiatives that support SafeWork NSW's priorities, campaigns and reputation.
You'll create compelling, audience-focused content, manage and optimise social media channels, provide expert advice to stakeholders, and use data-driven insights to continually improve engagement and performance across digital platforms.
Working collaboratively with internal teams, external partners and senior stakeholders, you'll help shape how SafeWork NSW communicates with workers, businesses and the broader community.
Key Responsibilities:
- Develop and deliver engaging social media content that places audience needs at the centre of storytelling and drives meaningful engagement.
- Manage and optimise social media channels using contemporary best practice across social media, marketing and digital communications.
- Lead the planning, implementation and evaluation of social and digital campaigns that support organisational priorities and communication objectives.
- Monitor social media activity, emerging issues and community sentiment, providing timely advice and recommendations to stakeholders.
- Build and maintain strong relationships with internal and external stakeholders to enhance the effectiveness of digital communications.
- Provide expert advice on social media opportunities, risks and emerging trends.
- Analyse performance data and audience insights to inform content strategies and continuous improvement.
- Contribute to the development and implementation of social media policies, procedures and governance frameworks.
To learn more about the role, please
About You:
We're looking for someone who can combine creativity with strategic thinking and has a strong understanding of the evolving digital landscape.
You will bring:
- Demonstrated experience managing social media and digital communication strategies in a complex organisation.
- Exceptional content creation and storytelling skills, with the ability to tailor messages for different audiences and platforms.
- Strong knowledge of social media platforms, trends, analytics and emerging digital communication practices.
- Experience delivering successful social media campaigns from planning through to evaluation.
- Excellent stakeholder engagement and relationship management skills.
- Strong analytical capability with the ability to translate data into actionable insights.
- The ability to manage competing priorities and deliver high-quality outcomes within tight timeframes.
Essential requirements
- Tertiary qualifications in a relevant discipline and/or demonstrated equivalent professional experience in marketing and communications, ideally with a focus on social media.
- Travel to regional business locations is required.
- Appointment and ongoing assignment may be subject to restrictions and the satisfactory participation in mandatory pre-employment and ongoing probity screening, in accordance with relevant Legislation and/or related policies
How to apply:
Click ‘Apply Online’ to access our application portal and submit your application. Your application should include a cover letter and resume outlining your capabilities and experience relevant to the role.
Application closing date: Friday 10 July 2026 (9:5
For enquiries relating to the role and recruitment, please contact Sharlene Fouzder
Belong in our diverse and inclusive workplace
The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.
You can view our full diversity and inclusion statement here.
We want you to bring your best self to this application process. If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process (including an alternate format of the application form) please contact
Sharlene Fouzder at [email protected]
For more information, please visit
Information on some of the different types of disabilities
Information on adjustments available for the recruitment process
A talent pool may be created to fill future ongoing and temporary opportunities for a period of up to 18 months.
