Communications Specialist
Bright Steps Academy | Central Coast NSW / Hybrid or Remote
Full-time | Permanent
Salary: $100,000 - $120,000 + superannuation
Make an impact through communication, creativity and connection.
At
Bright Steps Academy, we believe great early learning starts with strong relationships — with children, families, educators and the communities we are part of.
We are looking for a
Communications Specialist to join our Growth & Commercial team and play an important role in how we connect with prospective, current and future families.
This is a hands-on opportunity for a communications professional who enjoys creating engaging content, building meaningful communication journeys and delivering campaigns that drive real results.
About the role
Reporting to the
General Manager, Marketing, Technology & Commercial, you will be responsible for planning, coordinating and delivering
communications across the family lifecycle.
You will work closely with Centre Managers, Enrolments Officers and the wider Growth & Commercial team to strengthen family engagement, support enrolment growth, improve retention and build strong community connections.
What you'll be responsible for
- Develop and manage communication journeys for prospective, enrolled and existing families
- Create engaging content across email, social media and digital channels
- Develop campaigns that support centre growth, occupancy and family engagement
- Manage automated communication and nurture journeys
- Use Klaviyo, LineLeader and Owna to deliver timely and personalised family communications
- Support centre events, community activities and local engagement initiatives
- Promote centre achievements, stories and successes
- Strengthen Bright Steps Academy's presence within local communities
- Maintain a consistent Bright Steps tone of voice across all family touchpoints
- Monitor campaign performance and identify opportunities for improvement
- Work collaboratively with Centre Managers, Enrolments Officers and the Growth & Commercial team
What we're looking for
We are looking for a confident and creative communicator who understands how great communication can build relationships, increase engagement and contribute to growth.
You will ideally have:
- 3+ years' experience in communications, marketing, customer engagement or community engagement
- Experience developing and managing customer communication programs and journeys
- Strong written communication and content creation skills
- Experience across email, social media and digital communication channels
- Experience using CRM, marketing automation or customer communication platforms
- Strong project management and organisational skills
- Excellent stakeholder engagement and relationship-building skills
- A proactive, hands-on approach with strong attention to detail
Experience within
childcare, education, health or community-based organisations will be highly regarded.
A qualification in
Marketing, Communications, Public Relations, Business or a related field is desirable, however equivalent professional experience will also be considered.
Why join Bright Steps Academy?
This is an opportunity to join a growing organisation where your work will directly influence how families experience our brand.
You'll have the opportunity to:
- Make an impact - Shape how families experience Bright Steps Academy
- Be creative - Lead engaging content, campaigns and communication journeys
- Drive growth - Contribute directly to family engagement, enrolment and retention outcomes
- Work with purpose - Help strengthen connections between our centres, families and local communities
- Enjoy flexibility - Work in a hybrid or remote environment
- Grow with us - Join a growing organisation with opportunities to make your mark
Ready to make an impact?
If you're a communications professional who enjoys creating great content, building meaningful customer journeys and seeing your work translate into real-world results, we'd love to hear from you.
Apply now to join Bright Steps Academy as our Communications Specialist. 