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ABOUT US
Born in Australia, loved around the world.
At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.
We’re playfully rebellious and always optimistic. Join our world and let's do good things together.
ABOUT THE ROLE
Head of Marketing – Cotton On Menswear
At Cotton On Menswear, we don’t just sell clothes—we create moments, build community, and connect with our customer in ways that feel real, relevant and fun.
We’re looking for a Head of Marketing who knows how to bring the brand to life. Someone who understands that great marketing isn’t just seen—it’s felt. You’ll know how to entertain, inspire and engage our customer every single day, turning product into stories and moments they want to be part of.
At its core, this role is our unofficial “Chief Entertainment Officer” for Menswear—owning how we show up in our customer’s world, ensuring every interaction with the brand feels engaging, culturally relevant and worth coming back for.
The Role
This is a role for a true brand builder.
You’ll lead the charge in connecting every part of the customer experience—product, design, social, digital, CRM, loyalty and retail—into one seamless, compelling and unmistakably Cotton On Menswear journey.
You’ll step into a thriving, highly creative environment and provide strategic leadership across Creative, Marketing and Store Experience, elevating what we already do well and pushing us into what’s next.
What You’ll Bring
- A deep understanding of culture, community and what makes our customer tick—you don’t just follow trends, you know how to interpret and amplify them
- A natural ability to entertain and engage, bringing energy, humour and personality into the brand in a way that feels authentic
- Proven experience leading integrated, omni-channel campaigns that drive both brand love and commercial outcomes
- Strong commercial acumen—you balance creativity with results
- A highly collaborative mindset, with the ability to connect cross-functional teams and bring them on the journey
- Exceptional leadership capability—you inspire, develop and energise your team to do their best work
What You’ll Do
- Shape and lead the Menswear brand strategy, ensuring it’s distinctive, consistent and culturally relevant
- Act as the Chief Entertainment Officer for our customer, crafting bold, entertaining and culturally relevant experiences that go beyond traditional marketing
- Create campaigns that stop our customer in their scroll and in-store, blending storytelling with standout creativity
- Bring together teams across Creative, Digital, CRM, Retail and Product to deliver a unified, engaging experience
- Champion innovation in how we show up—from social storytelling to in-store moments that surprise and delight
- Build a high-performing team culture where creativity thrives and people feel empowered
- Drive measurable growth across engagement, traffic and sales
Why This Role Matters
Our customer is at the centre of everything we do—and how we connect with them matters more than ever.
This role is about creating a brand that resonates on a deeper level. One that feels fun, fresh, entertaining and culturally connected, while delivering real commercial impact.
Most importantly, you’ll lead a team where people are everything—their growth, wellbeing and development come first.
BENEFITS
- Competitive salary
- Flexible working options & people-first leave initiatives
- Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
- Subsidised onsite childcare centre
- 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
- 24/7 Wellness support – mental health, relationships, family + more
- Local & Global career growth
- Discounts for you & your family – medical, travel, financial + more
- Performance & Peak incentives to reward + recognise our team
- Returnity - Paid program for new parents heading back to work
- Bring your dog to work
- Recognition, team connection moments & more!
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
