About the role
In this role, you will work creating, managing and growing engaging social media content for Visit Geelong & The Bellarine and Bellarine Taste Trail. This includes staying ahead of digital trends, collaborating with tourism partners, maintaining content platforms, delivering outstanding stakeholder support, and contribute to marketing strategies that inspire visitation and showcase the best of the region.
Work type: Permanent Part Time 0.5 FTE
Classification: Band 5 at $83,436.03 pa plus super pro rata
Key responsibilities include:
- Administer the Visit Geelong and The Bellarine (VGB) and Bellarine Taste Trail (BTT) social media channels, including sourcing and creating content, scheduling, moderation and amplification in line with TGGB’s Marketing Action Plan and content marketing strategies.
- Keep up-to-date with social media trends, security requirements and platform updates to ensure VGB channels are operating at peak performance.
- Maintain the content management platform, Crowdriff, to ensure photography and videography is current and organised.
- Liaise with content creators, contractors and state and national tourism bodies, as required, in the development and support of marketing activities for social media platforms promoting Greater Geelong and The Bellarine.
- Provide a high level of customer service to internal and external customers, industry stakeholders and visitors
- Assist in the development of TGGB Strategies and Action Plans relating to social media.
- Provide input and assistance into team projects relating to TGGB’s Marketing, Membership and Industry Development Strategies.
- Effectively manage activities and provide accurate information, data, and documentation to resolve queries or aid decision-making.
About you
To be successful in this role, you will have tertiary qualifications in tourism marketing, communications or digital marketing and/or some experience in the field in a comparable organisation.
Essential Experience:
- Demonstrated skills in using social media platforms for marketing objectives, including Facebook, Instagram, TikTok, Pinterest and YouTube.
- Sound technical skills in editing content for social media, utilising platform editing in-app, Edits, Canva and/or Adobe suite of programs.
- Ability to identify emerging social media trends and to use these insights to develop and implement new ideas for VGB and BTT channels.
- Well-developed creative writing skills and storytelling ability linked to experiences.
- General computer literacy skills, including MS software, database management, and social and content management systems.
Preferred candidates will be required to undergo a National Police Check (funded by the City), current Working With Children Check and current drivers licence as part of the recruitment process.
Child Safety Responsibilities
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.
Diversity and Inclusion
At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.
We are the City
From parks to offices, childcare centres to works depots, leisure facilities to the Wool Museum and waterfront, our team plays a vital role in shaping our vibrant and growing community. Our community counts on us to get the essentials right while looking for ways to go beyond. By listening, collaborating, and focusing on sustainability, we strive to do the basics brilliantly and create a lasting impact. If you’re ready to be part of something bigger, join us in shaping the future of Geelong.
We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.
Applications and Enquiries
Enquiries: Tracy Carter - Executive Director | [email protected]
If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at [email protected] noting your preferred method of communication and contact details and a member of the team will be in touch.
We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience. We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.
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