The Marketing Manager is responsible for the development, implementation and performance of the distribution channel strategy, aligned to the hotel stay brand, loyalty brand and outlet marketing strategies, in order to achieve low cost book direct revenue, market share growth and brand preference.
The role drives channel performance via the management of social media best practices, consulting on optimised hotel marketing content, and ensures integrated use of new and existing IHG tools, platforms and systems. It also is responsible for compliance, management and performance across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and On Line Travel Agents (OTA) to increase revenue through direct low cost system contribution.
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Create impactful and engaging content, events, and stories that influence the way people think.
- Instigate, curate, and adapt original concepts and ideas to meet market demand, reflecting our brand idea and values Understand what content drives action and results.
- Utilize online analytics and data insights to assess activity success and continually test and learn, tweak, and optimize online activities to drive marketing and business goals.
- Ensure that all photographs, videos, text, and information is current and correct via regular digital audits on all online media platforms.
- Oversee the development and implementation of the hotel PR, Media and Influencer plan.
- Create, develop and market key events for the hotel, especially during key business periods.
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Create on-brand copy for all content.
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Ability to create and execute digital marketing strategies and content plans.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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Enlist a whole-channel approach to digital marketing, whereby full responsibility is assumed on the hotel's channels, content and digital performance.
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels
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True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
- True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
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True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
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True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.
Join our extraordinary world and experience a place where you can be yourself, share your ideas, support your personal growth and wellbeing, and be a valued member of an inspirational team.
You’ll be rewarded for your hard work with a suite of benefits that supports you and your family’s wellbeing, including paid birthday leave, enhanced parental leave, flexible work options and proactive health days. Your career journey will be supported through our lifelong development program, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG. In addition to the always-popular hotel perks like accommodation and food & beverage discounts, our discount retail platform makes your pay go even further.
We are proud to be IHG and we know you will be too. Visit http://careers.ihg.com/ to find out more about us.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
