Company Description
AS Auto Electrical Parts is Australia’s leading destination for auto electrical and battery solutions. We specialise in automotive electrical, air conditioning, heavy-duty, industrial, and energy storage applications.
Backed by a national network, we support trade professionals, fleet operators, and retailers with expert advice, reliable supply, and premium brands.
As part of Bapcor Limited, you’ll be joining one of Australasia’s largest automotive aftermarket networks.
Job Description
We’re looking for a driven and relationship-focused Territory Manager to take ownership of a well-established regional territory based in Coffs Harbour.
Your patch covers:
Coffs Harbour
South to Macksville
North to Yamba
Inland to Dorrigo
This is a hands-on, on-the-road sales role where you’ll manage existing accounts while actively growing new business.
What You’ll Be Doing
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Manage and grow an established customer base
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Build strong relationships with workshops, auto electricians, and trade customers
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Identify and win new business through proactive sales activity
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Conduct regular face-to-face visits and cold calls
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Prepare quotes, negotiate, and close sales
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Monitor competitor activity and uncover growth opportunities
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Support the branch when required
Qualifications
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A confident communicator who enjoys being out on the road
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Strong at building relationships and delivering great customer service
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Sales-driven and proactive, comfortable with cold calling
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Self-motivated and resilient, particularly in a regional territory
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A team player who is happy to pitch in when needed
What You Bring
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Experience in sales, account management, or customer-facing roles
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Strong communication and negotiation skills
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A proactive, can-do attitude
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Automotive or trade industry exposure (highly regarded, not essential)
What’s in It for You
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Established customer base with growth potential
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Career development opportunities
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Supportive and down-to-earth team
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Staff discounts + wellbeing benefits
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Paid birthday leave + additional perks
Additional Information
Why Join Bapcor?
As Asia Pacific's leading provider of vehicle parts, accessories and automotive solutions, we offer the opportunity to build your career within a successful ASX-listed organisation.
What's on Offer
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Vehicle allowance and incentive opportunities
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Genuine autonomy to grow your territory
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Exposure to a large national customer network
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Career development opportunities across the Bapcor Group
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Employee discounts across Bapcor brands
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Supportive team culture and leadership
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Ongoing learning and development opportunities
If you're passionate about sales, relationship management and driving business growth, this is your opportunity to make a significant impact with a market-leading automotive aftermarket business.
