The role
A customer is overwhelmed. They're wrestling with renewal decisions, drowning in policy jargon, caught between competing options and rising premiums. The cost of living is tight. They just want clarity, and a fair deal. They want to feel confident.
Do you love telling stories that turn confusion into clarity?
As Budget Direct's next Content Editor for Motor, you'll be the voice that cuts through the noise. In a hybrid "player-coach" role you'll write and refine high-impact copy that guides customers to the right car, motorcycle and roadside assistance decisions with genuine confidence.
You'll sit at the operational core, transforming SEO-driven briefs and LLM insights into crisp, engaging, trustworthy guides that live and breathe our brand promise while nailing regulatory standards and risk frameworks. So every customer feels informed, protected, and empowered.
Key responsibilities
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Assign, edit and produce articles, video scripts, social copy and brochureware for Budget Direct’s Motor portfolio, including Car Insurance, Motorcycle Insurance, and Roadside Assistance products.
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Manage and plan the content lifecycle, overseeing the editorial process from ideation to planning and publishing, while triaging requests.
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Translate data-led briefs from SEO & LLM teams into compelling, human-centric content, optimising for search architecture and LLM retrieval.
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Write and edit creative, engaging content that informs and entertains readers while adhering to strict editorial standards.
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Act as a final quality checkpoint, ensuring all content is accurate, aligns with brand voice, and complies with legal, PDS and ethical generative AI usage
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Manage the Motor content portfolio workflow, triaging requests and overseeing content creation and ethical Generative AI use.
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Manage and coach a writer for the Motor portfolio, elevating their copy, developing their writing and interviewing skills, and ensuring they hit deadlines.
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Collaborate with Product, Brand, Legal, and Compliance teams for content approval and ensure regulatory standards are met.
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Monitor post-publication performance data and collaborate on optimisations for improved conversion and engagement.
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Rapidly acquire and maintain deep technical knowledge of relevant insurance products.
What experience you'll bring
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5+ years in content marketing, journalism, or copywriting (2+ years editorial/senior writer).
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Strong multimedia portfolio with experience in diverse formats (video scripts, social, web copy).
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Experience adding the creative spark that brings copy to life and helps a story stand out in a sea of content.
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Proficiency with Generative AI tools and prompt engineering.
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Experience with enterprise workflow tools (Jira, Asana) and CMS.
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Solid understanding of on-page SEO and LLM optimisation principles.
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Excellent communication, collaboration, and negotiation skills (especially with Legal/Product).
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Ability to work under pressure, meet deadlines, and apply a strategic mindset.
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Degree qualified or similar.
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Highly Desirable: Experience in a regulated industry (Insurance/Financial Services) or broadcast journalism/video production.
Our Perks
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Location – Toowong
Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.
The benefits of working at A&G
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Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
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Work flexibility - with options to work from home two days per week.
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Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
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Grow with us - we’ve got learning and professional development opportunities to suit everyone.
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Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
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Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
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Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
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Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
About us
Auto & General (A&G) is one of the fastest-growing major Motor and Home insurers in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.
Our range of general insurance products including Car, Motorcycle, Home, Contents, Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.
We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
- A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.
