At WesTrac, we’re made for more of what matters most. More family time, with paid parental leave, flexible working arrangements and purchased leave programs to give you the work life balance you’ve always wanted. More development opportunities, with WesTrac's own in house RTO - 50737, access to your own guided learning platform and a range of pathways to help you steer your career in the direction of your dreams. More diversity, with over 4,000 team members with a tonne of differences, united by our passion for building a better tomorrow. As an industry leader and employer of choice, we’re Made for More.
About the role
As a market leader, WesTrac delivers best-in-class service, industry-leading Caterpillar machinery, and cutting-edge technology solutions that drive real results for our customers. If you are a driven sales professional who thrives on autonomy, relationship building, and representing premium brands, this is your opportunity to take the next step.
As a Sales Representative, you will take ownership of a defined territory across the ACT and Southern NSW, managing a diverse
customer portfolio spanning construction, earthmoving, civil, and related industries. Your focus will be on capital equipment,
technology-enabled solutions, and value-added services that deliver long‑term productivity and operational savings for your clients.
You will develop tailored strategies, nurture key relationships, and actively grow market share by identifying opportunities, solving
customer challenges, and positioning WesTrac as the partner of choice. This is a field-based role with regular travel to customer
sites and occasional visits to NSW corporate offices.
This refreshed role aligns with the competitive Canberra market, where equipment‑sales positions frequently emphasise strategy
territory ownership, proactive business development, and strong technical product capability.
Key Accountabilities
- Develop and execute sales strategies that align customer needs with WesTrac’s premium machinery and technology offerings.
- Manage negotiation, quoting, and closing activity for Caterpillar machinery and connected fleet technologies.
- Partner with customers, Caterpillar, and internal teams to coordinate seamless, high-value solutions.
- Proactively source prospects, monitor market movements, and develop targeted account plans to support sustained growth.
- Provide accurate activity reports, sales forecasts, and insights to support operational planning.
- Maintain professional standards in safety, compliance, and customer service.
What We’re Looking For
- Proven sales capability, ideally in construction, capital equipment, earthmoving, or technical industrial solutions.
- Strong negotiation & influencing skills, with the ability to close high-value deals and build trust over the long term.
- Key account management experience with measurable growth results.
- Solid commercial and mechanical aptitude — understanding of fleet costs, operational risk, and equipment utilisation.
- Experience with Caterpillar equipment, heavy machinery, or related sectors (highly regarded).
- Tertiary qualifications in business, engineering, or a mechanical trade background (advantageous).
- High digital capability with CRM systems, sales reporting tools, and quoting platforms.
Why WesTrac?
As one of the World's leading Caterpillar dealers, WesTrac services a broad range of customers across NSW, ACT & WA. Our ongoing success is attributed to the individuals that make up our teams, which is why we offer a competitive benefits package and pride ourselves on our Safe, Engaged, and Customer Focused Culture. As a WesTrac team member, you will receive:
- Competitive remuneration + fully maintained vehicle + commission scheme
- Relocation assistance available, if required, for successful candidates.
- 12 Weeks Paid Parental Leave (Primary Carer).
- Training & accredited development pathways.
- Income protection covering you 24/7.
- Novated leasing & Purchased Leave options
- Purchased leave options, flexible work arrangements & RDO opt-in available.
- Discounts on CAT products, tech, retail and travel.
- Employee Wellness Program, including mental health support and fitness initiatives.
- Modern facilities, including onsite parking and a collaborative office environment.
- program – work alongside your mates and receive up to $3000 for each successful referral!
If you're a high‑performance sales professional ready to represent a premier global brand and grow your career in a thriving ACT market, we’d love to hear from you. and help shape the future of equipment and technology solutions across Canberra and Southern NSW.
For further information regarding this role, please contact the Recruitment Team on 1300 797 028 and reference job number 5358.
Successful applicants will be required to complete a satisfactory National Criminal History Check and a Pre-Employment Medical as part of the Recruitment Process.
At WesTrac, our primary focus is our people. As we look to the future, we're focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognises the value of and strongly supports the principles of equal employment opportunities in the workplace, and is committed to continuing to build our workplace culture.
