Heads up! This role is based in-person at our office in sunny Brisbane, Australia.
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About Askable
Hey, we're Askable, the world's most loved user research platform. Loved by Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. We help teams run better research faster, from participant recruitment to insights, so they can build products people actually want. Started in 2017 in Brisbane, now with offices in London and Chicago.
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About the role
This is the first dedicated growth marketer on the participant side. You'll set things up from the ground up, then run them.
You'll own participant growth end-to-end: acquisition, activation, retention, and lifecycle. The goal isn't just volume. It's growing the right mix of demographics, regions, and specialty cohorts that match demand, and keeping that supply engaged and active over time.
The work spans paid channels, organic, lifecycle programs, referral loops, and partnerships. You'll optimise the signup-to-first-study funnel with product, run experimentation across the whole flywheel, and own the unit economics that prove it's working. Data-driven from end to end. You'll pull data, build the dashboards using AI, and defend your conclusions.
AI-first throughout. You'll build the agents and workflows that scale the work rather than scaling headcount.
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What you'll do
Setup
Work closely with product and engineering to instrument the participant journey end-to-end
Set up attribution, performance metrics, and the dashboards that drive weekly decisions
Build the data foundation for the participant growth function
Acquisition
Set strategy and execute across paid, organic, referral, partnerships, and communities
Identify and scale the channels that work, kill the ones that don't
Own the budget and the channel mix
Activation and retention
Turn new signups into verified, active, repeat participants in collaboration with product
Reduce churn and run re-activation programs to turn participants into loyal users
Run lifecycle programs (email, push, SMS) that keep participants engaged between studies
Reduce time to first study and improve repeat participation rates
Diversity and quality
Hit demographic, geographic, and specialty cohort targets that match demand
Grow the supply demand actually needs, not just the supply that's easiest to get
Set the growth strategy across US, UK, and AU, prioritised by demand
AI and systems
Build AI agents and workflows that scale acquisition and lifecycle work
Run a tight experimentation system. Test, learn, kill, scale
Own CAC, LTV, payback, and the weekly view on the participant flywheel
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What you need
5+ years in growth marketing, ideally some of it supply-side at a marketplace or consumer at scale
Track record acquiring and retaining users at volume, with numbers attached
Deep paid channel chops. Meta and Google as minimum, comfortable testing new platforms
Lifecycle experience: email, push, SMS, in-app
Data fluent. Comfortable using AI to slice and dice data, and across modern analytics tools like SQL, Looker, Mixpanel, or GA4
AI-first mindset. You build agents and workflows, not just one-off prompts
End-to-end ownership. Strategy through execution
Marketplace economics fluency. CAC, LTV, payback, supply demand balance
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The mindset you’ll need
Win as a team: Proud of your individual work, but winning as a team is what feels best. You give and take feedback well.
Independent and curious: No cabinets full of step-by-step instructions here. Think on your feet, manage your own workflow, ask sharp questions.
Growth-focused: Stretch goals energise you. Always looking for ways to improve yourself, your team, the business.
Quick to learn: Get up to speed on our product fast and stay current as it evolves.
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Perks and benefits
Your excitement about the role itself is what matters most. Perks are the icing.
Competitive salary
Vibrant, social workplace
Askable Days: a bonus paid day off every month (7 weeks annual leave in total)
Buffet lunch every day, prepared by our in-house chef
Free public transport to and from the office
More we'll happily walk you through during the interview
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Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful.
Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.
In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.
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️ Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.
